Senior Manager, Paid Acquisition

About the Role

Key Responsibilities

• Build & manage paid campaigns (Meta, TikTok, YouTube, and others) from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy

Requirements

• 4+ years of experience working at a direct-to-consumer startup with campaign budgets over $1M per month
• Proven track record of scaling marketing spend while maintaining ROI targets
• Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok, Meta & YouTube
• Experience writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences
• Highly analytical with strong communication skills

Nice to Have

• Previous startup experience, especially within B2C EdTech/Healthcare
• Basic design or video editing skills (e.g., Canva, CapCut, Adobe Suite)

Qualifications

• Experience working at a direct-to-consumer startup with campaign budgets over $1M per month

Benefits & Perks

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy