Senior Manager, Paid Search

About the Role

Key Responsibilities

• Develop and own the end-to-end SEM strategy aligned with overall business and marketing goals with internal client account teams and clients.
• Identify growth opportunities, A/B testing strategies, and campaign innovations to maximize ROI and customer acquisition.
• Manage and mentor a team of SEM specialists to drive executional excellence.
• Oversee the creation, implementation, and optimization of paid search campaigns across multiple platforms, ensuring budget pacing, campaign setup, audience targeting, and search best practices are developed.
• Manage large-scale budgets with a focus on efficiency, CPA / ROAS targets, and revenue impact.
• Collaborate with content, creative, analytics, and product teams to develop high-converting ad copy, landing pages, and campaign assets.
• Analyze performance data and generate actionable insights to refine campaign strategy with regular performance reports.
• Conduct keyword research, competitive analysis, and audience targeting to inform bidding and segmentation.
• Leverage automation tools and scripts for scale and efficiency.
• Partner with SEO, social, display, affiliate, and lifecycle marketing teams for integrated campaign strategies.
• Present campaign results and recommendations to senior leadership and stakeholders.
• Serve as primary contact to clients, managing account performance and providing strategic media counsel.
• Manage projects, ensure timely and on-budget delivery, and assess metrics for performance.
• Communicate clear, progressive direction to junior staff and work effectively across geographies with virtual teams.
• Design and implement strategic programs and solutions, including proactive media campaigns and client initiatives.
• Work with top-tier media, including proactive pitching and relationship management.
• Build strong relationships with clients and internal teams, serving as a role model for client service.
• Create high-quality written and verbal content, including press releases, articles, social media, and reports.

Requirements

• 5-7+ years of hands-on experience managing large-scale SEM campaigns.
• Bachelor's degree in marketing, Business, Statistics, or a related field (MBA is a plus).
• Proven success driving significant business results through paid search channels.
• Deep understanding of search engine marketing platforms (Google Ads, Microsoft Ads), bidding strategies, audience segmentation, and attribution models.
• Experience with data tools such as Google Analytics, Looker, Tableau, or similar.
• Advanced Excel/Sheets and data analysis skills; experience with SQL is a plus.
• Experience managing or working closely with agencies or in-house teams.
• Strong communication and presentation skills.
• Previous health tech and/or technology experience and ability to communicate complex stories to a broader audience.
• Ability to serve as primary contact to clients, providing strategic counsel and managing account performance.
• Excellent project management skills, ability to deliver high-quality work on time and within budget.
• Proficiency in writing and editing materials including press releases, articles, and social media content.

Nice to Have

• MBA or advanced degree in related fields.
• Experience with SQL and data analysis tools.
• Experience in health tech or technology industries.
• Experience managing or working with agencies or in-house teams.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related field.
• 5+ years of experience in a public relations agency or similar position.
• One year of basic supervisory experience.

Benefits & Perks

• Hybrid workplace with three days a week in the office.
• Robust benefits program, effective within 30 days of hire.
• Paid maternity/paternity leave.
• Family forming benefits.
• Employee recognition program.
• Generous paid time off including vacation, wellness, and extended holidays.
• Various development opportunities.
• Tuition reimbursement.
• Monthly cell phone and Wi-Fi reimbursement.