Senior Manager, Paid Search

About the Role

Key Responsibilities

• Develop and own the end-to-end SEM strategy aligned with overall business and marketing goals with internal client account teams and clients.
• Identify growth opportunities, A/B testing strategies, and campaign innovations to maximize ROI and customer acquisition.
• Manage and mentor a team of SEM specialists (internal or agency-based) to drive executional excellence.
• Oversee the creation, implementation, and optimization of paid search campaigns across multiple platforms and ensure budget pacing, campaign setup/creation, audiences targeting, and search best practices are developed to drive growth and efficiency.
• Manage large-scale budgets with a focus on efficiency, CPA/ROAS targets, and revenue impact.
• Collaborate with content, creative, analytics, and product teams to develop high-converting ad copy, landing pages, and campaign assets.
• Analyze performance data and generate actionable insights to continually refine campaign strategy with regular performance reports based on client needs.
• Conduct keyword research, competitive analysis, and audience targeting to inform bidding and segmentation.
• Leverage automation tools and scripts for scale and efficiency.
• Partner with SEO, social, display, affiliate, and lifecycle marketing teams for integrated campaign strategies.
• Present campaign results and recommendations to senior leadership and stakeholders.

Requirements

• 5-7+ years of hands-on experience managing large-scale SEM campaigns.
• Bachelor's degree in marketing, Business, Statistics, or a related field (MBA is a plus).
• Proven success driving significant business results through paid search channels.
• Deep understanding of search engine marketing platforms (Google Ads, Microsoft Ads), bidding strategies, audience segmentation, and attribution models.
• Experience with data tools such as Google Analytics, Looker, Tableau, or similar.
• Advanced Excel/Sheets and data analysis skills; experience with SQL a plus.
• Experience managing or working closely with agencies or in-house teams.
• Strong communication and presentation skills.
• Previous health tech and/or technology experience and proven ability to shape complex stories for a broader audience.
• Serve as primary contact to clients, managing account performance and providing strategic media counsel.
• Ability to manage projects, deliver high-quality work on time and on budget, and assess metrics.
• Excellent written and verbal communication skills, including writing press releases, articles, reports, and social media content.
• Ability to build strong relationships and serve as a role model for client service.

Nice to Have

• Experience with SQL.
• MBA or advanced degree.
• Experience in health tech or technology industries.
• Experience with automation tools and scripts.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred.
• 5+ years of experience in a public relations agency or similar position.
• One year of basic supervisory experience.

Benefits & Perks

• Hybrid workplace: three days a week in the office.
• Robust benefits program, effective within 30 days of hire.
• Paid maternity/paternity leave.
• Family forming benefits.
• Employee recognition program.
• Generous paid time off including vacation, wellness, and extended holidays.
• Various development opportunities.
• Tuition reimbursement.
• Monthly cell phone & Wi-Fi reimbursement.