Senior Manager, Performance Marketing

About the Role

Key Responsibilities

• Partner with Brand and agency teams (Havas) to ensure campaigns align with KPIs and tactic-level objectives.
• Own URL tracking standards, including UTM governance, Eloqua integration, and campaign shell setup in Workfront.
• Support execution of FY26 brand campaigns, including digital consultant engagement, reporting validation, and governance of CM360 user access.
• Operate an ADP Flagship SEM Account.
• Lead PO generation, processing, and accruals across platforms (CM360, DV360, Meta, LinkedIn, Demandbase, Bombora, LiveRamp, and others).
• Manage invoice processing, accrual reporting, and reclassification grids for Business Units (BUs) in collaboration with Finance.
• Oversee renewals, forecasting, and billing cycles for key media and data partners.
• Serve as system administrator for Business Manager accounts on Meta and LinkedIn, ensuring governance and partner access.
• Own integration and maintenance of marketing technology infrastructure, including Workfront project templates, Eloqua forms, SmartSheet workflows, and paid media tracking standards.
• Establish and maintain best practices for ad specifications, social copy templates, lead form standards, and campaign documentation.
• Drive operational alignment across content, brand, and digital media approval workflows (Workfront, Monday.com, SmartSheet).
• Lead QA and process optimization initiatives, ensuring marketing execution is efficient, scalable, and audit-ready.

Requirements

• 8+ years of marketing operations or performance marketing experience, ideally in a global B2B or B2C environment.
• Strong knowledge of PO processes, accruals, forecasting, and vendor management within large marketing organizations.
• Hands-on expertise with platforms such as CM360, DV360, Meta/LinkedIn Business Manager, Eloqua, Workfront, and marketing data pipelines.
• Adept at creating structure, governance, and repeatable frameworks in fast-paced marketing environments.
• Skilled at working cross-functionally with brand teams, agencies, finance, and technology partners.
• Known for accuracy in campaign tracking, financial reconciliation, and operational oversight.

Nice to Have

• Experience managing digital media investments and vendor relationships.
• Familiarity with multi-touch attribution (MTA) systems and remarketing tags.
• Experience working in a global or large-scale marketing environment.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing operations is required.

Benefits & Perks

• Medical, Dental, Vision, Life Insurance
• Matched Retirement Savings
• Wellness Program
• Short-and Long-Term Disability
• Charitable Contribution Match
• Holidays, Personal Days & Vacation
• Paid Volunteer Time Off
• Additional development programs and career growth opportunities