Senior Manager, Product Marketing

About the Role

Key Responsibilities

• Hone the value proposition to translate the benefits of the platform into direct benefits that resonate with the audience.
• Collaboratively craft a messaging framework and execute on the developed marketing plan.
• Define, promote, and communicate the strategic marketing roadmap for current and future products.
• Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products.
• Be the bridge between product and user to track feedback, make adjustments to the roadmap, and own the marketing for new and revised features.
• Develop a product marketing strategy for the settlement platform to guide all efforts.
• Create and track launch metrics and adjust strategy for the greatest impact.

Requirements

• 8+ years of product marketing experience generating and executing marketing plans that drive product and business impact.
• Strength in data-backed, strategic, big-picture thinking; able to establish and track KPIs and use data to impact roadmaps.
• Ability to communicate strategic plans and progress to senior stakeholders in a fast-paced, early-stage product development process.
• Excellent written, verbal, and intercommunication skills, and the capacity to create and effectively roll out large-scale strategic initiatives.

Nice to Have

• Experience in property technology and the real estate space.
• Expertise in conducting quantitative and qualitative research and crafting audience segmentation.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

• Pay range of $126,100 - $168,125 annually.
• Medical, dental, vision insurance.
• 401(k) retirement plan.
• Paid time off and sick leave.
• Employee stock purchase plan.