Senior Manager, Product Marketing

About the Role

Key Responsibilities

• Define the product marketing capability, establish the roadmap, and build the foundations needed to support growth through existing and new products.
• Conduct in-depth market research to identify dealer needs, industry trends, and competitive dynamics, and leverage data to inform marketing and product strategies.
• Develop compelling product positioning and messaging that clearly communicates value propositions and differentiates products to target dealers and their needs.
• Gather dealer feedback and insights to understand their pain points, and leverage testimonials and case studies to showcase product value.
• Drive go-to-market plans for product launches and feature updates, collaborating with product management, operations, and legal teams to ensure successful execution.
• Implement structured testing plans and data-backed optimization efforts to improve marketing effectiveness and drive growth.
• Streamline processes and implement team rituals to improve visibility, speed to market, and operational efficiency.
• Guide and develop the careers of direct reports, fostering a culture of continuous learning and high performance.

Requirements

• Bachelor's Degree or equivalent experience in relevant fields.
• 8 years of combined B2B or B2C corporate strategy, product strategy, or product marketing.
• 3 years of strategy experience in a marketing organization of at least 20 people or at a strategy consulting firm.
• 5 years of leadership experience, including developing and mentoring talent.
• Demonstrated ability to leverage data and insights to inform strategy and improve marketing effectiveness.
• Strong analytical skills with the ability to interpret data and uncover insights.
• Experience structuring analytical requests and guiding decision-making through analysis.
• Hypothesis-driven approach to marketing, emphasizing testing, measuring, and learning.
• Strong understanding of marketing principles, including product positioning, messaging, and competitive analysis.
• Ability to work effectively with cross-functional teams and influence internal decision-makers.
• Excellent communication skills and relationship-building abilities.
• Self-driven, motivated, and capable of performing with minimal supervision in a fast-paced environment.
• Strong project management skills with the ability to handle multiple initiatives and shifting priorities.

Nice to Have

• Experience in the automotive or finance industry.
• Experience leading marketing teams in a remote or hybrid environment.
• Knowledge of market research tools and data analysis software.

Qualifications

• Degrees earned at institutions accredited by the Council for Higher Education Accreditation or equivalent.

Benefits & Perks

• Excellent benefits package including 401(K) match, adoption assistance, parental leave, tuition reimbursement, and comprehensive medical/dental/vision coverage.
• Many nonstandard benefits that contribute to a great workplace environment.