Senior Manager, Product Marketing Shore-Ex

About the Role

Key Responsibilities

• Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences.
• Lead marketing projects and content that deliver on key business and brand objectives to meet onboard revenue targets.
• Collaborate with onboard revenue team to deliver compelling guest experience stories supporting brand positioning, differentiators, and revenue goals.
• Travel to photo/video shoots and ship visits to understand experiences and create marketing content aligned with revenue goals.
• Develop communications and marketing plans to support strategic initiatives and drive product innovation.
• Build storytelling that creates excitement, demand, and conversion for shore excursions.
• Develop content and support cross-channel business areas including website, print, emails, videos, social media, PR, onboard collateral, onboard messaging, and trade collateral.
• Establish project prioritization, define deliverables, timelines, and performance objectives.
• Work with creative teams to input briefs, review creative, and obtain stakeholder approvals.
• Coordinate with brand, creative agencies, and paid media teams for product direction and collateral support for digital advertising, social content, ad copy, and videos.
• Manage development and storage of app, web, and brochure deck plans.
• Collaborate with Princess.com and Princess App teams to maintain a database of copy and images for onboard points of interest.
• Supervise a direct report, assign responsibilities, allocate resources, define priorities, and coach as needed.

Requirements

• Bachelor's degree in marketing or related field or equivalent work experience.
• 10-15 years of marketing experience, preferably in cruise line onboard marketing.
• Experience in planning and strategizing communications programs.
• Experience developing marketing plans, strategic positioning decks, and go-to-market plans.
• Proven project management skills, especially handling cross-functional departments and meeting deadlines.
• Strong organizational skills to manage multiple programs simultaneously.
• Excellent interpersonal, verbal, and written communication skills.
• Strong PowerPoint skills and ability to present concepts visually.
• Critical thinking and problem-solving abilities.
• Negotiation, presentation, and conflict resolution skills.
• Five or more years of management experience.
• Product development experience.

Nice to Have

• Experience with developing marketing plans and strategic positioning decks.
• Experience in cruise line onboard marketing.

Qualifications

• Bachelor's degree in marketing or related field or equivalent work experience.
• 10-15 years of marketing experience.

Benefits & Perks

• Cruise and travel privileges for you and your family.
• Health benefits.
• 401(k).
• Employee stock purchase plan.
• Training and professional development.
• Tuition and professional certification reimbursement.
• Rewards and incentives.