Senior Manager, Product Marketing, Venmo Commerce

About the Role

Key Responsibilities

• Partner with Product, Marketing, and Sales teams to drive product commercial success.
• Champion customer needs to ensure products address key pain points and deliver value.
• Develop and execute go-to-market plans for new product launches and feature updates.
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy.
• Collaborate with client-facing teams to gather customer feedback and refine product positioning.
• Support the launch of new markets and offers by coordinating with global and regional teams.
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share.
• Provide expertise on product capabilities, value propositions, and best use cases.
• Monitor product performance metrics and identify opportunities for growth and optimization.
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies.
• Develop and refine product positioning, messaging, and value propositions for Venmo's commerce products.
• Lead end-to-end go-to-market strategies for products, including launches and ongoing campaigns.
• Conduct market research and competitive analysis to inform product development and marketing strategies.
• Work closely with cross-functional teams to align on product vision, roadmap, and market needs.
• Ensure creative excellence throughout marketing campaigns.
• Define KPIs and measure the success of marketing initiatives, using data-driven insights for optimization.
• Engage senior stakeholders, keeping them informed and resolving challenges promptly.

Requirements

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent.
• Experience in product marketing, especially within tech, fintech, or digital payments.
• Proven track record of launching and scaling commerce or payment products in competitive markets.
• Strong analytical skills with experience in market research, customer insights, and performance measurement.
• Exceptional communication and storytelling skills to translate complex solutions into compelling narratives.
• Experience leading cross-functional initiatives in fast-paced environments.
• People management experience with a focus on coaching and developing teams.
• Passion for product, payments, and the evolving commerce landscape.

Nice to Have

• MBA or advanced degree in Marketing, Business, or related field.
• Experience within the payments, fintech, or digital commerce sectors.
• Deep understanding of market trends and regulatory landscapes in digital payments.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 8-10 years of product marketing experience, with 5+ years in leadership roles.

Benefits & Perks

• Competitive salary range of $123,500 to $212,850 annually.
• Performance bonuses and incentive compensation.
• Equity options.
• Comprehensive health, dental, and vision insurance.
• Flexible work environment with hybrid work model (3 days in-office, 2 days remote).
• Employee share options and other benefits as detailed at https://www.paypalbenefits.com.