Senior Manager, Social, Influencers & Partnerships

About the Role

Key Responsibilities

• Communicate work to leadership for alignment and translate work into presentable formats for cross functional awareness and leadership presentations.
• Help prioritize work streams with team to properly manage short-term and long-term initiatives.
• Lead brand partnership/activation initiatives with a focus on social and influencer output in partnership with key stakeholders.
• Partner closely with Brand team and agency to leverage national campaigns for Organic and Paid social concepts and output, managing all workstreams to bring social work to life.
• Guide the creation of detailed content calendars, ensuring content is relevant, engaging, and aligned with broader brand messaging and objectives.
• Apply a deep understanding of digital marketing channels, best practices, and KPIs using insights and performance data to optimize content.
• Partner with the Sr. Director to evolve the social strategy and creative framework to meet platform and user evolution.
• Create a cohesive approach across paid and organic social to maximize efficiency and effectiveness while pushing the brands forward in creative excellence.
• Oversee Community Manager and Social Manager roles to ensure the day-to-day social presence is maintained.
• Oversee influencer agency relationships and manage day-to-day influencer strategies and messaging aligned with brand goals.
• Build creator relationships and foster a strong social community for Zales and Banter.
• Partner with PR and Media teams on calendar planning, content planning, and integration of influencer efforts within media plans and press tactics.
• Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and stakeholders.
• Identify KPIs and benchmarks for influencer programming, share performance reports, and identify opportunities.
• Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
• Proactively identify opportunities within internal processes and partnerships to benefit the business.

Requirements

• 6-8+ years of experience in digital marketing, including social and influencer content development.
• Strong experience developing social-first campaigns and content strategies.
• Deep understanding of paid social media and ability to translate media plans into platform-specific content.
• Experience managing agency teams with the ability to provide strategic and creative direction.
• Passion for coaching and developing team members into high performers.
• Creative thinker capable of bringing a brand voice to life across consumer-facing touchpoints.
• Highly organized with the ability to oversee multiple projects and guide team priorities.
• Passionate about digital marketing, innovation, and jewelry.

Nice to Have

• Experience with digital marketing channels, best practices, and KPIs.
• Ability to leverage insights and performance data for content optimization.

Benefits & Perks

• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
• 401(k) with Company Match - Generous retirement savings plan with company matching after one year.
• Generous Time Off - Robust PTO package and company holidays.
• Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Leadership development, mentorship, and continuous learning opportunities.
• Exclusive Perks - Wellness programs, employee discounts, and additional benefits.