Senior Manager, Web Growth Product Manager

About the Role

Key Responsibilities

• Develop User Insights
• Effectively research, journey map, storyboard, and test user experiences.
• Conduct A/B testing via Optimizely and similar tools to optimize the user experience across the website and key funnels.
• Help identify and understand the needs of high and low intent-audiences as they come to Slack.com.
• Lead, synthesize, and present user research to stakeholders and cross-functional partners.
• Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies.
• Define Strategy
• Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives.
• Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.
• Lead the web strategy for international market expansion, collaborating with regional marketing teams to localize content and optimize the user journey for global audiences.
• Identify, develop or curate unique content that can be utilized across channels.
• Measure Success
• Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis.
• Own the optimization strategy for all web landing pages, with a specific focus on paid media campaigns, to increase conversion rates and return on ad spend.
• Analyze page performance and user behavior to identify areas of improvement.
• Apply learnings to future campaigns or partner with the Experimentation team to improve results.

Requirements

• 7+ years of experience in developing integrated web or growth strategies.
• Proven experience driving web strategy for global expansion, including localization and international market considerations.
• Demonstrated strength in applying statistics, experimentation, and modeling to applied business problems.
• Experienced in and an advocate for conversion rate optimization (CRO) and performance marketing, with a deep understanding of paid media channels.
• Strong user research skills: planning, leading, and synthesis.
• Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture.
• Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels.
• Proficient in UserTesting, Google Analytics, Optimizely (or similar A/B testing tools), and Google Tag Manager.
• Plus: International experience in a similar role.
• Plus: Agency management experience.

Nice to Have

• International experience in a similar role.
• Agency management experience.

Qualifications

• No specific formal educational qualifications are explicitly listed in the description.

Benefits & Perks

• Salesforce offers a variety of benefits including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
• More details about company benefits can be found at https://www.salesforcebenefits.com.