Senior Manager/Director, Market Insights & Product Marketing

Halliburton

Houston, TX

Full Time

Director

about 2 months ago

Job Description

About the Role

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry. As the Head of the Marketing Department for Landmark, the Senior Manager/Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of a company, focusing on understanding market and customer preferences, developing and executing marketing plans, product branding initiatives, digital marketing, and industry events.

Key Responsibilities

Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey
Develop and implement product marketing campaigns designed to improve product positioning in the market
Develop and implement partner ecosystem marketing campaigns designed to showcase the impact of the ecosystem on our customers
Orchestrate Landmark Innovation Forum and Expo and presence at other industry events such as IMAGE, EAGE, SPE
Drive thought leadership by organizing speaking engagement and paper publication with customers or at conferences
Direct and oversee the marketing budget including expansion of the marketing team
Voice of the Customer Insights: Conduct competitive research; analyze market trends; systematize and drive market and customer insights processes needed to validate needs and business objectives from our customers drawing from multiple sources including bugs/defects/enhancements from our customer base, customer sentiment on products from surveys and feedback, the competition's activity, and market & industry trends and segments
Lead, manage, and hold accountable the Landmark marketing team. Collaborate with the corporate marketing team
Drive digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Collaborate with other executives to execute the company's vision and strategy

Requirements

Experience as a CMO or similar role in product marketing for large to mid size software companies or industrial companies with a software offering
Strong organizational, leadership, and decision-making skills with a track record of organizing industry events, customer surveys and interactions
Knowledge of a wide range of marketing techniques, market trends, and concepts geared towards software offerings in cloud and on premise environments
Strong analytical skills, comfortable working with large amounts of data and communicating data findings
Outstanding verbal and written communication and interpersonal skills
Experience with the oil and gas industry, or oilfield service industry is a must
Engineering or science background
MBA is a plus
Specialized oil and gas training is a plus