Senior Marketing Analyst, Communications

Rue La La

Boston, MA

Full Time

Senior

75k-85k

about 1 month ago

Job Description

About the Role

Join Rue Gilt Groupe as a Sr. Analyst, Marketing Communications and Personalization, and help drive one of our most important strategies: Driving member engagement with relevant and personalized experiences through our communications channels. As a Sr. Analyst, you'll develop deep expertise in our owned channel communications that drive member engagement and revenue. You'll exercise your relentless curiosity to leverage data to identify opportunities to drive member engagement, buyer retention, and incremental revenue from our 35M+ Rue La La and Gilt members. The Sr. Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our core email and triggered communication programs.

Key Responsibilities

Campaign Analytics and Reporting: Analyze data and metrics to assess the effectiveness of core promotional emails and behavioral triggered communications, create reports and dashboards, and partner with merchandise and creative teams to improve campaign effectiveness.
Build and Execute Email and Personalization Testing Roadmap: Analyze large sets of quantitative and qualitative data to identify testing opportunities, develop the testing roadmap, and manage testing initiatives through execution and post-campaign reporting.
Lead Marketing Communications Campaigns: Lead sitewide campaigns and Q4 strategy, collaborate with marketing and cross-functional teams on campaign ideation and planning, oversee execution, and conduct post-campaign analyses to measure success and optimize future efforts.
Partner Cross-functionally: Work closely with Marketing Analytics, Creative, Marketing Technology, Merchandising, and Marketing Operations to develop strategies, guide execution, and package learnings.

Requirements

3-5 years' experience in marketing, strategy consulting, program management, or investment banking, with a strong interest or experience in retail, e-commerce, and/or B2C marketing.
BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
Builder mentality with a focus on customer problems and technology solutions.
Excellent communication and stakeholder management skills.
Project management experience from ideation to execution and post-campaign analysis.
Positive, people-oriented, and energetic attitude.
Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action.

Nice to Have

Prior experience marketing automation platforms.
Prior experience with Tableau.

Qualifications

Educational background with a BS/BA in Marketing, Business, Economics, Mathematics, or related fields.

Benefits & Perks

Expected Base Salary Range: $75,000 - $85,000.
Potential inclusion of bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision, and basic life insurance, depending on role eligibility.

Working at Rue La La

Rue Gilt Groupe is committed to fostering an inclusive environment where every Associate is empowered to learn, grow, and bring their full self to work. The company's culture is rooted in values of being Kind, Passionate, Collaborative, Innovative, Tenacious, and Empowered. They emphasize diversity, collaboration, kindness, and innovation, inspiring each other, members, and themselves to push past the expected every day.

Apply Now