Senior Marketing Analyst (Hybrid)

American Family Insurance Group

Madison, WI

Full Time

Senior

19 days ago

Job Description

About the Role

Join our Marketing Measurement team and help shape how we measure and optimize marketing performance across email, direct mail, partner-owned media and digital channels. You'll partner closely with our Lead Marketing Measurement Analyst to gather, analyze and interpret performance data for our partnership marketing team — identifying opportunities, testing strategies, and driving insights that maximize marketing impact and guide strategic decisions. We're looking for a hands-on analytics expert with advanced technical skills, a passion for marketing data, and the ability to turn complex numbers into compelling stories for leadership. You will work with large datasets, design and measure A/B tests, build dashboards, and forecast marketing performance — all while collaborating with cross-functional teams to influence strategy.

Key Responsibilities

Conduct accurate business analysis to support decisions using statistical modeling and other business analysis tools.
Collaborate with partners to define key financial and operational metrics to monitor and report performance.
Develop models used to project results and enhance models where there is business value.
Ensure reporting accuracy and integrity, explain performance drivers, and provide insights into performance trends.
Analyze and address data quality issues, test and analyze impact of system changes to data/reporting infrastructure.
Develop, test, and deploy automated reporting solutions and decision analytics to replace manual processes.
Participate in other assignments or projects based on skills, achievements, or experience.

Requirements

Demonstrated experience providing customer-driven solutions, support or service.
Solid knowledge and understanding of forecasting techniques or statistical analysis.
Experience utilizing data tools to build complex formulas and create reports.
Understanding of software tools to query and report data.
Knowledge of standard reporting software packages and report deployment best practices.
Experience developing data sets.
Preferred experience with GCP, Databricks, BigQuery or similar cloud-based data platforms.
Experience with marketing attribution models and MMM inputs/outputs.
Familiarity with campaign management tools such as Salesforce Marketing Cloud or Adobe Campaign.
Understanding of data visualization best practices and design principles.
Proficiency in Python or R for data analysis, forecasting, and test evaluation.

Nice to Have

Experience with GCP, Databricks, BigQuery, or similar cloud-based data platforms.
Experience with marketing attribution models and MMM inputs/outputs.
Familiarity with campaign management tools (Salesforce Marketing Cloud, Adobe Campaign).
Understanding of data visualization best practices and design principles.
Python or R for data analysis, forecasting, and test evaluation.

Qualifications

Work that primarily involves sitting/standing.
Minimum of 10 days per month working from one of the specified office locations (Madison, WI or Boston, MA).

Benefits & Perks

Comprehensive medical, dental, vision and wellbeing benefits.
Competitive 401(k) contribution and pension plan.
Annual incentive and 9 paid holidays.
Paid time off program (23 days annually for full-time employees).
Student loan repayment program and paid-family leave.

Working at American Family Insurance Group

We encourage applicants to apply even if they do not meet all requirements, emphasizing passion and relevant experience. We support physical, emotional, and financial wellbeing, and are committed to non-discrimination, equal opportunity, and considering qualified applicants with criminal histories.

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