Senior Marketing Automation Specialist (Remote)

Cengage Learning

Detroit, MI

Full Time

Senior

67k-87k

about 1 month ago

Job Description

About the Role

The Senior Marketing Automation Specialist position at Cengage offers an outstanding opportunity to drive world-class marketing automation strategies. You will collaborate with ambitious teams in marketing, product, and technology to ensure flawless execution and optimization of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your role will be pivotal in successfully implementing campaigns that align with our business goals and improve customer engagement. Cengage Group is a global education technology company dedicated to providing affordable, quality digital products and services that equip students with the skills needed to be job ready, serving various education markets worldwide with trusted content and digital platforms.

Key Responsibilities

Manage and optimize marketing automation within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio, and Audience Builder.
Develop and execute multi-audience email campaigns globally, ensuring best practices in email marketing methodologies.
Troubleshoot system issues, implement solutions, and manage data flow integrations between Salesforce and Marketing Cloud.
Build and monitor marketing journeys with a high level of attention to detail, ensuring data accuracy and system configurations are flawless.
Collaborate with marketing, product, and technology teams to ensure seamless campaign execution.
Communicate technical concepts effectively to non-technical stakeholders.
Manage multiple projects simultaneously and explore new approaches to marketing automation to drive adoption.
Monitor and analyze marketing campaign performance, providing insights for optimization.

Requirements

3+ years of Marketing Cloud administration experience with complex journeys involving multiple decision splits, data updates in SF, AMPScript, and multiple data sources.
3+ years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy.
2+ years of experience with digital marketing tracking tools such as Google Analytics.
Salesforce Associate certification or higher is required.
Marketing Cloud Administration or higher certification is required.
Basic to moderate knowledge of AMPScript, SQL, and HTML.
Understanding of CAN-SPAM, GDPR, and other data privacy regulations.

Nice to Have

Experience with Salesforce Marketing Cloud beyond basic administration.
Additional certifications in digital marketing or related fields.
Experience working in a global or multi-cultural environment.

Qualifications

Relevant professional experience in marketing automation and email campaign management.
Certifications in Salesforce and Marketing Cloud are required.

Benefits & Perks

Competitive salary range of $67,000.00 - $87,100.00 USD.
Comprehensive and rewarding Total Rewards package.
Opportunities for career development and growth.

Working at Cengage Learning

Cengage Group values inclusion, engagement, and discovery. The company fosters an inclusive workplace that empowers employees of all backgrounds to voice their ideas and bring their authentic selves to work. Recognized as one of Madison's Top Workplaces and Chicago's Best Places to Work, Cengage is committed to creating a diverse and supportive environment that emphasizes innovation, collaboration, and continuous learning.

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