Senior Marketing Automation Specialist (Remote)

About the Role

Key Responsibilities

• Strong understanding of Salesforce Marketing Cloud and its key features, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder.
• Proficient in email marketing standard methodologies, with a track record of managing multi-audience email campaigns globally, and substantial experience using Salesforce Marketing Cloud (SFMC).
• Ability to troubleshoot system issues, implement solutions, and manage integrations of the data flow between Salesforce and Marketing Cloud.
• An eye for detail when it comes to building journeys, ensuring data accuracy, system configurations, and marketing automation are flawless.
• Ability to collaborate with various collaborators, communicate technical concepts to non-technical collaborators, and manage multiple projects simultaneously.
• Explore, research, and propose new approaches to marketing automation to drive adoption.
• Monitor and analyze marketing campaign performance, offering actionable insights for optimization.

Requirements

• 3+ years of Marketing Cloud administration experience with complex journeys that include multiple decision splits based on data updates in SF, AMPScript, and multiple data sources.
• 3+ years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy.
• 2+ years of experience in digital marketing tracking tools like Google Analytics.
• Salesforce Associate certification or higher is required.
• Marketing Cloud Administration or higher is required.
• Basic to moderate knowledge of AMPScript, SQL, and HTML.
• Understanding of CAN-SPAM, GDPR, and other data privacy regulations.

Nice to Have

• Experience with troubleshooting and managing integrations between Salesforce and other systems.
• Knowledge of additional marketing automation tools or platforms.

Qualifications

• Salesforce Associate certification or higher.
• Marketing Cloud Administration certification or higher.

Benefits & Perks

• Competitive salary range of $67,000.00 - $87,100.00 USD.
• Comprehensive and rewarding Total Rewards package.
• Support and empower employees through various programs, benefits, and initiatives.