Senior Marketing Consultant

About the Role

Key Responsibilities

• Conduct deep-dive research on competitors' pricing strategies, product roadmaps, channel tactics, and market positioning.
• Monitor industry trends, emerging business models, and regulatory developments to surface opportunities and threats early.
• Tap non-traditional intelligence sources—such as social listening, web scraping, patent filings, job postings, supply-chain checks, and expert networks—to anticipate competitor moves.
• Build, maintain, and continually enhance a central, searchable repository of competitor data, insights, and artifacts.
• Design and refine dashboards, scorecards, and benchmarking frameworks for quick comparison of pricing, product, and performance metrics.
• Drive innovation in CI methodologies, pilot new tools and approaches to stay ahead of industry best practices.
• Collaborate with cross-functional leaders to translate competitive insights into marketing, product, and pricing strategies aligned with corporate objectives.
• Assess the financial impact of competitor moves and recommend proactive countermeasures.
• Facilitate scenario planning and war-gaming sessions to stress-test strategic options.
• Operate an always-on monitoring system, issue rapid alerts on material market events, publish weekly intelligence briefs, and oversee the CI function daily.
• Prepare and deliver data-backed presentations on competitive and market trends to senior management and the Board.
• Distill complex findings into clear narratives, recommended actions, and business impact assessments.
• Maintain a regular cadence of updates (flash alerts, weekly briefs, quarterly deep-dives) and respond to ad-hoc executive requests.
• Partner with Pricing, Product, Finance, Sales, and the Executive Team to embed competitive insights into decision workflows.

Requirements

• Inventive, resourceful, and intellectually curious, adept at uncovering insights from both conventional and unconventional sources.
• Advanced analytical skills; fluency in Excel/Sheets, experience with BI tools (e.g., Tableau, Power BI), and CI platforms (e.g., AlphaSense).
• Strong business acumen with the ability to link competitive findings to financial outcomes.
• Exceptional verbal and written communication skills; proven storyteller who can simplify complexity for executive audiences.
• Proven ability to lead cross-functional projects, manage multiple priorities, and deliver under tight timelines.
• Comfort with ambiguity and a bias toward action.
• Bachelor's degree and 8+ years of professional experience, or 12+ years of related experience, or an equivalent combination of education and experience.
• 3-5+ years dedicated to competitive intelligence, strategy, pricing, or related functions (preferred).
• Demonstrated success building or elevating CI programs that influence pricing, product, or go-to-market decisions (preferred).

Nice to Have

• Experience with building or elevating competitive intelligence programs that have measurably influenced business decisions.
• Experience with primary and secondary research techniques and advanced CI platforms.

Qualifications

• Bachelor's degree
• 8+ years of professional experience, or 12+ years of related experience, or an equivalent combination of education and experience

Benefits & Perks

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan
• Identity Theft, Legal, Auto & Home and Pet Insurance
• https://windstreambenefits.com