Senior Marketing Director, Hachette Nashville Senior Marketing Director, Hachette Nashville

About the Role

Key Responsibilities

• Works closely with the Publisher, Sr. Director of PR, and Editorial Directors to optimize individual title performance and accomplish overall program financial goals.
• Develops and oversees title-by-title marketing campaigns and advertising plans, managing budgets for each campaign.
• Collaborates with the Hachette Book Group's New York sales force to develop and execute retail strategies.
• Supervises, mentors, and develops marketing team members.
• Utilizes data and insights to identify target audiences and refine advertising, promotional, and social media strategies.
• Incorporates and analyzes data to improve campaign effectiveness and stay updated on new platforms and marketing tools.
• Formulates and executes best practices for title metadata and positioning on retailer sites and in search.
• Communicates directly with authors and agents to maximize campaign effectiveness, including social media optimization and author branding.
• Tracks and reports campaign results to the publisher, authors, and agents.
• Leads internal and external meetings, including presenting marketing strategies at seasonal sales meetings.
• Builds relationships with colleagues in New York to share and improve marketing practices.

Requirements

• Minimum of 6-8 years of progressive marketing management experience with demonstrated leadership skills.
• Strong creative vision and brand-building experience.
• Proven ability to create integrated campaigns, including traditional, paid social, programmatic, and search advertising strategies.
• Analytical skills to optimize campaigns for ROI, develop audience insights, and target strategies effectively.
• Knowledge of metadata best practices and ability to position books on retailer sites and in search.
• Ability to conceive and execute unique marketing positions and consumer-facing campaigns.
• Results-oriented, motivated, resourceful, and able to work independently.
• Bachelor's degree in marketing, business, or a related field.

Nice to Have

• Experience in the publishing industry or with book marketing campaigns.
• Familiarity with new marketing platforms and tools.
• Experience working with authors and literary agents.

Qualifications

• Bachelor's degree in marketing, business, or a related field.

Benefits & Perks

• Medical, dental, and vision insurance.
• Basic and supplemental life insurance.
• Short-term and long-term disability coverage.
• Accidental death and dismemberment insurance.
• Critical illness and hospital indemnity plans.
• Long-term care and health/dependent care FSA.
• Commuter benefit plan.
• Employee assistance program.
• Tuition reimbursement.
• Travel assistance.
• 401(k) retirement plan.
• Discretionary bonus program.
• Paid time off including 15 vacation days, 3 personal days, 10 holidays, and sick leave.
• Group discounts on auto and home insurance and legal services.