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Senior Marketing Insights Strategist - ConcentricLife, Part of Accenture Song

Hitec

New York, NY
Full Time
Senior
133k-302k
8 days ago

Job Description

About the Role

The Senior Marketing Insights Strategist at ConcentricLife, part of Accenture Song, is responsible for creating and contributing to strategies for healthcare professionals, patients, and prospective consumers of health and wellness brands. The role involves working closely with cross-functional teams to develop omnichannel marketing plans, insights-driven recommendations, and innovative solutions that enhance client engagement and brand experience within the healthcare and wellness sectors. ConcentricLife is a full-service health and wellness advertising agency with over 20 years of expertise, recognized for its award-winning work and commitment to changing health trajectories through strategic brand experiences.

Key Responsibilities

  • Proactively propose strategies to help clients achieve their goals by studying challenges, understanding the category and customers, and proposing business-changing multichannel solutions.
  • Serve in a client-facing capacity for strategic planning, multichannel programs, and customer insights.
  • Identify, shape, and guide research and insights-gathering efforts to uncover customer experience insights and enhance the overall brand experience.
  • Collaborate with the full team to ensure creative, engagement, and content solutions are aligned with strategy and integrated into the larger marketing program.
  • Guide the executional teams during project development to ensure strategies are effectively implemented and handed off.
  • Support thought leadership initiatives for internal teams and clients, promoting best practices across channels and media formats.
  • Contribute to the development of cross-channel measurement plans, KPIs, and performance analytics-based recommendations.
  • Partner with the team to develop pitches, proposals, POVs, engagement strategies, and tactical programs aligned with client business goals.
  • Lead the development of creative briefs and contribute to project briefs to inspire innovative solutions.
  • Actively participate in client workshops, presentations, and working sessions as needed.
  • Travel may be required depending on business needs and client requirements.

Requirements

  • 8+ years of experience in Strategy or Account Services within healthcare communications or advertising agency.
  • Ability to develop strategies based on thorough understanding of client challenges, category, and customer insights.
  • Strong collaboration skills to work with cross-functional teams including Strategy, Client Solutions, Medical, Engagement, and Creative.
  • Experience in guiding research efforts and translating insights into actionable strategies.
  • Excellent communication and presentation skills for client-facing roles.
  • Problem-solving mindset with a solution-oriented approach.
  • Passion for healthcare and making a difference.

Nice to Have

  • Experience with omnichannel marketing and non-personal promotion (NPP) strategies.
  • Knowledge of healthcare industry trends and regulatory considerations.
  • Experience in developing measurement plans and KPIs based on analytics.

Qualifications

  • Educational background or certifications in marketing, communications, or related fields (implied by experience requirement).

Benefits & Perks

  • Competitive salary range depending on location and experience.
  • Opportunities for professional growth and development.
  • Inclusive work environment committed to diversity and equal opportunity.
  • Support for well-being, including physical, mental, and financial health initiatives.
  • Recognition as a top workplace with awards and accolades.

Working at Hitec

Accenture is committed to fostering an inclusive and diverse environment where everyone feels a sense of belonging and is respected. The company values innovation, collaboration, and continuous learning, supporting its employees' physical, mental, and financial well-being. Recognized as one of the World's Best Workplaces, Accenture emphasizes delivering value through technology and human ingenuity, driving positive change for clients and communities.

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Job Details

Posted AtJul 31, 2025
Salary133k-302k
Job TypeFull Time
ExperienceSenior

Job Skills

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About Hitec

Website

hitecglobal.org

Location

New York, NY

Industry

Other Electronic Parts and Equipment Merchant Wholesalers

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