Senior Marketing Lead - Channel Strategy

About the Role

Key Responsibilities

• From strategy to delivery, manages projects from onset with channel owner through development with agency to delivery to media platform or partner
• Intakes creative briefs and requests, vets briefs for the creative team, and prioritizes with project managers for maximum agency efficiency
• Ability to manage complex projects under rapidly changing business dynamics and guide projects through the creative development process
• Becomes subject matter expert on creative strategy for channels under their purview, including best practices, test & learn, and application of performance results to future creative development
• Maintain trusted working relationships with key channel leads; act as the face of the channel to agency partners and within GTM; advocate for resources, make recommendations, and build strong relationships across key stakeholders
• Communicates frequently with business partners and creatives to maintain critical project deadlines and priorities
• Supports all meetings with recap, feedback, and next steps

Requirements

• BA/BS degree in Business Administration, Marketing, Communication, Sales or relevant field
• Marketing Generalist with experience across integrated go-to-market campaigns and creative projects including writing creative tactical briefs
• Ability to think strategically about both customer and market information; comfortable analyzing performance data to make creative optimization recommendations
• Ability to influence and collaborate across various functional groups including media channel owners and creative agencies
• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners
• Must be results-oriented and have an understanding of metrics and data
• Effective communication skills and comfortable presenting creative requests, giving creative feedback, and presenting creative recommendations

Qualifications

• Experience with integrated go-to-market campaigns and creative projects
• Experience in analyzing performance data and metrics

Benefits & Perks

• Versatile health perks, including flexible spending accounts, HSA
• A 401(k) Plan with company match
• ESPP
• Career opportunities
• Flexible time away plan