Senior Marketing Manager

SolarWinds

Reston, VA

Full Time

Senior

25 days ago

Job Description

About the Role

SolarWinds Worldwide, LLC is hiring for the role of Senior Marketing Manager in Reston, VA. The position involves planning, building, and executing marketing campaigns aimed at attracting new customers and expanding existing customer relationships within the Public Sector, including federal, state, local government, healthcare, and education sectors. The role requires developing campaign plans, activating campaigns through various channels, creating promotional assets, expanding awareness campaigns, providing feedback to product and marketing teams, coordinating with cross-functional teams, analyzing campaign success metrics, and understanding the Public Sector industry to set SMART goals.

Key Responsibilities

Develop campaign plans for different areas of the Public Sector to achieve specific business goals and objectives.
Activate campaigns through various channels such as paid media, social media, PR, digital, and events.
Develop promotional assets including ad banners, emails, and web landing pages to support key content pieces.
Expand commercial/horizontal campaigns for the Public Sector to increase awareness of company products and technologies and capture leads.
Provide feedback on Public Sector needs to product and corporate marketing teams based on research and customer responses.
Serve as a liaison with multiple cross-functional teams to ensure seamless functioning of Public Sector advertising, marketing, and promotional initiatives.
Identify success metrics for campaign launches and analyze the impact of campaigns, reporting findings to internal stakeholders.
Utilize reporting and research on prior campaigns to inform future planning.
Develop understanding of the Public Sector industry and target audiences to identify and map out SMART goals and objectives for each campaign.

Requirements

Master's degree (or foreign equivalent) in Advertising, Marketing, Marketing Communications, Mass Media, or a related field.
Two (2) years of experience in digital marketing, product marketing, or product management.
One (1) year of experience involving identifying SMART goals and objectives for marketing campaigns.
One (1) year of experience planning Go-To-Market (GTM) marketing campaigns.
One (1) year of experience conducting market research and competitor analysis.
One (1) year of experience in implantation and coordination of B2B SaaS marketing initiatives to generate leads.
One (1) year of experience planning and launching full-funnel marketing campaigns.
One (1) year of experience identifying and analyzing campaign success metrics based on business objectives.
Knowledge of web analytics, SEO principles, and web design principles.