Senior Marketing Manager

About the Role

Key Responsibilities

• Oversee marketing diversity build out on behalf of partners across awareness placements such as hero placements, digital video, and display ads.
• Oversee the creation, procurement, and organization of digital assets, including images, videos, and interactive content, especially with content partners.
• Collaborate with internal and external creative teams to ensure assets align with brand guidelines and campaign objectives.
• Develop and execute integrated digital marketing campaigns across multiple channels, leveraging digital advertising platforms to optimize performance.
• Build and maintain strong relationships with external partners to achieve shared goals.
• Utilize analytics tools to track campaign performance, measure ROI, and identify opportunities for improvement.
• Conduct A/B testing to optimize campaign elements and increase engagement and conversions.
• Identify and implement process improvements to streamline asset management and campaign workflows.
• Manage initiatives related to fast channel awareness and influence product-driven marketing decisions, including how fast channels appear in Prime Video apps.
• Ensure marketing efforts are effective in delivering impressions and driving business impact.

Requirements

• 7 to 10 years of experience in a senior-level marketing role, such as VP of Marketing, Director of Marketing, or similar.
• Experience with campaign marketing at a high level, preferably with brands like Disney, Paramount, or similar.
• Deep understanding of digital advertising platforms and best practices.
• Ability to manage multiple initiatives and influence product marketing decisions.
• Strong relationship-building skills with external partners.
• Comfortable with remote management and leading a geographically dispersed team.
• Excellent communication and collaboration skills.

Nice to Have

• Experience with news content marketing.
• Previous experience working in fast-paced, nimble marketing teams.
• Experience managing or working with content acquisition and content partners.

Qualifications

• Formal educational background is not explicitly specified, but extensive senior marketing experience is required.

Benefits & Perks

• Pay range of $70.00 - $90.00/hr.
• Medical, dental & vision insurance.
• Critical Illness, Accident, and Hospital coverage.
• 401(k) Retirement Plan with pre-tax and Roth options.
• Life Insurance (Voluntary Life & AD&D for employees and dependents).
• Short and long-term disability coverage.
• Health Spending Account (HSA).
• Transportation benefits.
• Employee Assistance Program.
• Paid Time Off (PTO, Vacation, Sick Leave).