Senior Marketing Manager, AI and Personalization

About the Role

Key Responsibilities

• Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
• Collaborate with internal advanced analytics and AI stakeholders across the organization to understand current capabilities and identify gaps, working with product managers to articulate requirements.
• Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
• Lead test-and-learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
• Shape multi-channel strategies across email, push, SMS, web, and in-product communications to deliver relevant, timely, and impactful customer experiences.
• Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
• Build business cases and report on performance of new capabilities, including revenue impact, ROI, and retention.
• Partner with execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and Sales operations) to ensure use cases are delivered as expected to support growth and innovation goals.
• Contribute to the ongoing evolution of Intuit's CRM and personalization capability stack, advancing best practices and scaling innovation.

Requirements

• 3-5+ years of experience in personalization, CRM, growth, or data-driven marketing, with exposure to AI/ML applications (e.g., propensity models, recommendation systems, generative AI).
• Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one.
• Demonstrated experience delivering AI in marketing, including fluency in model techniques, marketing use cases, and proven ability to partner across product, engineering, analytics, and data science.
• Strong strategic thinking skills to identify customer needs, business opportunities, and market trends for impactful personalization strategies.
• Excellent communication and influence skills to craft compelling, data-backed narratives and secure stakeholder buy-in.
• Demonstrated tech-forward mindset, applying AI, martech, and data tools to improve performance and deliver personalized experiences.
• Skilled in data analysis and experimentation, designing experiments, building business cases, and iterating rapidly.
• Experience driving measurable results related to customer adoption, engagement, or monetization.
• Ability to communicate objectives, plans, status, and results clearly, focusing on key points.
• High intellectual curiosity, growth mindset, and passion for pushing personalization and AI innovation.
• Proficiency with Project Management software (GitHub, JIRA, Confluence), Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools.

Nice to Have

• Experience with AI/ML applications such as propensity models, recommendation systems, and generative AI.
• Experience in building and scaling personalization capabilities across multiple channels.
• Familiarity with advanced analytics tools and experimentation frameworks.

Qualifications

• 3-5+ years of experience in personalization, CRM, growth, or data-driven marketing.

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach.
• Eligible for a cash bonus, equity rewards, and benefits in accordance with company plans and programs.
• Pay based on factors such as job-related knowledge, skills, experience, and work location.
• Regular pay equity comparisons across categories of ethnicity and gender.