Senior Marketing Manager, Brand

About the Role

Key Responsibilities

• Lead the strategy, planning, and execution of impactful customer and partner focused events that inspire, engage, and drive business outcomes.
• Lead end-to-end event management, including concept development, program design, content coordination, budget oversight, vendor management, and measurement.
• Establish scalable event frameworks, playbooks, and processes to support global consistency and local execution.
• Represent the brand through interacting with customers, partners and prospects at selected events.
• Understand the small business and key vertical industry events landscape, keep a pulse on industry trends and provide recommendations for new opportunities to grow brand awareness through partnerships, events and activations.
• Identify key internal stakeholders and coordinate support for events through collaboration with other teams such as sales, support, creative and marketing.
• Maintain a calendar for confirmed events and activations.
• Define and track success for events and communicate progress clearly with cross-functional teams, leaders and stakeholders.

Requirements

• Bachelor degree, with 8+ years of brand marketing experience in a fast-paced, data-driven environment.
• 3-5 years of event planning experience required.
• Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously.
• Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders.
• Experience working with an agency (internal or external) is a plus.
• Comfortable with data and making recommendations based on what you learn.
• Proven ability to identify opportunities and drive action to pursue those opportunities.
• Strong collaborator with a track record of results working cross-functionally.
• Self-starter who can operate with limited guidance but knows when to ask for help and communicate up.
• Outstanding flexibility, adaptability and sense of accountability.
• Ability to travel up to 30%, including international travel.
• Ability to set up or teardown at events including lifting boxes, assembling smaller displays, moving or packing materials.

Nice to Have

• Experience working with an agency (internal or external).

Qualifications

• Educational background includes a bachelor degree.

Benefits & Perks

• Health and welfare benefits including paid leave.
• A generous paid time off policy.
• Opportunities to grow your career through learning different aspects of the business, stretch assignments, coaching, and professional development.
• Hybrid work model combining remote work with access to office locations for in-person collaboration, trainings, and socialization.