SENIOR MARKETING MANAGER - DALLAS, TX

About the Role

Key Responsibilities

• Lead go-to-market planning and launch execution for TOCA Social's first U.S. venue.
• Localize and adapt brand messaging, campaigns, and creative to resonate with U.S. and DFW audiences.
• Own in-venue marketing efforts including signage, event support, and promotional materials.
• Support content strategy across social, email, and paid channels in collaboration with UK-based Social Media Manager and Marketing Executive.
• Develop and execute local campaigns that highlight the venue, activations, events, and brand moments.
• Build partnerships with DFW-based soccer clubs, leagues, supporter groups, and schools.
• Activate influencers, ex-players, and media personalities to amplify awareness and credibility.
• Coordinate soccer watch parties (World Cup, MLS, Premier League, Champions League) to drive fan engagement.
• Execute grassroots initiatives and collaborate with local agencies, venues, and creators.
• Drive local PR and experiential activations that create word-of-mouth and media attention.
• Be the face of TOCA Social locally—attending events, hosting VIPs, and embodying the energy of the brand.

Requirements

• You've spent at least 5 years in the DFW market and deeply understand the people, places, media, and culture that drive influence and foot traffic.
• Strong foundation in marketing (hospitality, entertainment, or venue-based preferred) and a hands-on approach.
• Passionate about soccer, events, lifestyle, or social entertainment and understand what makes fans, guests, and communities tick.
• Excellent communication skills, comfortable connecting with diverse stakeholders from board members to local creators and youth leagues.
• Collaborative leadership skills, able to manage internal teams and own your responsibilities.
• Growth-oriented mindset, ready to scale your role as the company expands nationally.

Nice to Have

• Experience in companies like Topgolf, Dave & Buster's, Main Event, CineMark, Studio Grill, or similar consumer/venue brands.
• Background in sports or fan engagement marketing.
• Previous venue openings or U.S. market launches.
• Experience with paid media buying and performance tracking tools.

Benefits & Perks

• Be the face of a global brand’s U.S. launch.
• Shape the voice and presence of a new entertainment experience.
• Work alongside passionate teammates who thrive on creativity, energy, and purpose.
• Enjoy growth potential as TOCA Social expands across North America.