Senior Marketing Manager, Demand Generation - North America

Sinch

Atlanta, GA

Full Time

Senior

9 days ago

Job Description

About the Role

At Sinch, we're not just connecting people-we're pioneering the future of how the world communicates. More than 150,000 businesses, including some of the world's most iconic brands and mobile operators, trust our Customer Communications Cloud to deliver seamless, meaningful, and measurable experiences. Our values-Dream Big, Win Together, Keep It Simple, and Make It Happen-are more than just words; they are the engine that drives our innovation and success. Now, we're looking for a hungry, data-driven leader and team player who can transform strategy into measurable results in our largest market: North America.

Key Responsibilities

Build and Lead - Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets.
Own the Channels - Manage and optimize our strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI.
Turn Data into Decisions - Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action.
Collaborate to Win - Partner with other Regional Marketing leaders, as well as Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate friction in the funnel and ensure every touchpoint counts.
Innovate Relentlessly - Champion a 'test and learn' mindset, continuously exploring new ways to drive new customer acquisition.

Requirements

Experience in developing and executing digital demand generation strategies.
Proficiency in managing paid Google Ads campaigns and optimizing ROI.
Strong analytical skills to interpret performance metrics and identify growth opportunities.
Ability to collaborate cross-functionally with Sales, Product Marketing, Brand, and Marketing Operations teams.
A mindset of continuous testing and learning to innovate customer acquisition approaches.

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