Senior Marketing Manager, Lifecycle

About the Role

Key Responsibilities

• Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages - focused on driving customer engagement, conversion, and retention.
• Own the customer journey from onboarding through winback - designing thoughtful, high-impact touchpoints that meet users where they are.
• Take initiative and drive cross-functional efforts - partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life.
• Work autonomously - identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction.
• Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals.
• Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings.
• Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions.
• Contribute to a culture of continuous improvement, curiosity, and experimentation - always asking, 'What’s next?' and 'What if?'

Requirements

• 5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys.
• Proven ability to take initiative and operate independently in fast-moving environments.
• Experience designing and managing multi-channel programs across email, SMS, push, and ideally landing pages or site experiences.
• Hands-on expertise with Iterable is required, including setting up complex journeys, using dynamic content, and building segmentation logic within the platform.
• A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests.
• Strong analytical skills - comfortable diving into performance data and using insights to drive action.
• Excellent collaboration and communication skills, with the ability to influence and align cross-functional teams.
• Comfort with HTML, audience logic, and marketing automation tools.
• A strategic mind and a creative eye - understanding what makes customers tick and bringing that to life in messaging and experience.

Nice to Have

• Advanced experience with Iterable or Braze ESP Platforms
• Advanced HTML Proficiency

Qualifications

• Experience in lifecycle, retention, or CRM marketing.
• Proficiency with multi-channel marketing platforms and tools.
• Experience with HTML and marketing automation tools.

Benefits & Perks

• Comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k).
• Salary range of $160,800 - $201,000 annually, varying by location and experience.