Senior Marketing Manager, Wholesale

About the Role

Key Responsibilities

• Lead and manage key wholesale initiatives, ensuring timely execution and alignment with overall business goals.
• Drive cross-functional communication with internal and external partners, including Sales, Visual Merchandising, Supply Chain, Creative, and Finance teams.
• Analyze sales trends across wholesale partners and Sell-out channels to optimize marketing initiatives and drive channel growth.
• Oversee the alignment and execution of brand initiatives across in-store and digital wholesale channels, ensuring consistency in evergreen and seasonal strategies, assets, POS, and activations.
• Lead weekly marketing and wholesale operational meetings to review and plan upcoming projects, both evergreen and promotional.
• Partner with the sales team to develop market presentations, strategies, product assortments, and plan promotions and activations for key retail partners.
• Collaborate with Creative, Finance, Supply Chain, Procurement, and external vendors to design exclusive kits and packaging that enhance brand image, maintain margins, and meet timelines.
• Partner with Senior Trade Marketing Manager to define product launch timings, manage assortment updates, new launches, and exit strategies.
• Concept and lead process improvements and strategy opportunities to facilitate channel growth.
• Support the business and marketing goals through additional tasks and projects.

Requirements

• BA/BSC degree required.
• At least 5 years of experience in beauty, wholesale, project management, with preferred experience in Sephora and/or Amazon.
• Strong passion for beauty and branding, with enthusiasm for delivering exceptional customer experiences.
• Proven ability to manage projects with results focus and attention to detail, ensuring timely delivery.
• Ability to analyze data and transform insights into actionable plans that drive results.
• Positive attitude and effective collaboration with internal and external teams.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously under tight deadlines with minimal supervision.
• Proficiency in MS Word, MS Excel, and PowerPoint.
• Travel may be required 2-3 times a year.

Nice to Have

• Experience with Sephora and Amazon preferred.

Qualifications

• BA/BSC degree.

Benefits & Perks

• Salary range of $115,000 to $120,000 for the NYC region.
• Participation in a highly competitive bonus program.