Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics)

About the Role

Key Responsibilities

• Serve as primary point of contact for marketing, competitive, and Home Depot analytics for the marketing team.
• Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives, and analytics needs.
• Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners, and leadership.
• Work on marketing special projects, including process improvement, process tool development, and marketing campaigns as directed.
• Partner with IT, Marketing Operations, and other analytics teams to develop and launch new tools for marketing use, ensuring smooth change management and adoption via training and communication.
• Design, develop, and distribute key reports for the marketing organization.
• Identify opportunities for improvement, including new data sources, enhanced KPIs, and better visualizations.

Requirements

• Must be eighteen years of age or older and legally permitted to work in the United States.
• Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.
• Advanced experience with SQL, Tableau, and Excel (Python experience a plus).
• Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.
• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.
• Hands-on experience with Paid Search, Paid Social, and other marketing platforms.
• Experience running A/B tests and applying testing best practices.
• Familiarity with Adobe Analytics, Google Analytics, or similar tools.
• Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.
• Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.
• Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.
• Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.
• Minimum of 3 years of work experience.
• Minimum education: bachelor's degree or equivalent in a related field.

Nice to Have

• Python experience.

Qualifications

• Bachelor's degree or equivalent in a related field.