Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics)

About the Role

Key Responsibilities

• Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
• Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
• Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.
• Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
• Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.
• Advanced experience with SQL, Tableau, and Excel (Python experience a plus).
• Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.
• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.
• Hands-on experience with Paid Search, Paid Social and other marketing platforms.
• Experience running A/B tests and applying testing best practices.
• Familiarity with Adobe Analytics, Google Analytics, or similar tools.
• Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.
• Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.
• Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.
• Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a related field.
• Minimum of 3 years of work experience.

Nice to Have

• Python experience.
• Experience with Adobe Analytics, Google Analytics, or similar tools.
• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting).

Qualifications

• Bachelor's degree or equivalent in a related field.