Senior Marketing Operations Specialist

Zendesk

Austin, TX

Full Time

Senior

94k-140k

13 days ago

Job Description

About the Role

The Senior Marketing Operations Specialist at Zendesk is a key driver in optimizing and scaling the lead management engine, with a focus on Marketo platform administration and advanced marketing automation. The role involves acting as a strategic partner across Marketing Analytics, Sales Development, and Campaign Operations teams to accelerate growth through innovative Marketo-driven solutions. Zendesk is a company dedicated to enabling conversations, supporting work-life balance with flexible and remote work options, fostering diversity and inclusion, and maintaining a culture of operational excellence and community engagement.

Key Responsibilities

Design and implement advanced marketing automation by developing and maintaining sophisticated Marketo workflows, smart campaigns, and triggers to enhance lead flow efficiency and accelerate pipeline velocity.
Lead scoring and lead routing optimization by partnering with Marketing Analytics to operationalize and refine lead scoring models within Marketo to maximize lead quality and routing efficiency, leveraging data-driven insights.
Ensure data hygiene, field mappings, and lead lifecycle management best practices between Marketo, Salesforce, and LeanData, working with IT and Salesforce admins to implement new fields, workflows, and integrations.
Develop and deliver training sessions and documentation to marketing and sales teams on Marketo best practices and automation capabilities to foster continuous improvement.
Develop and maintain Marketo workflows and automation to support GDPR compliance, including managing consent capture, preference tracking, data subject requests, and ensuring data accuracy.
Collaborate closely with cross-functional teams such as Marketing Analytics, Sales Development, and Campaign Operations to align Marketo strategies with broader marketing goals and business objectives.

Requirements

Extensive hands-on experience as a Marketo Administrator or Senior Marketo Specialist managing complex global instances with integrations to Salesforce and LeanData.
Proven expertise designing, building, and optimizing lead flow automation in Marketo, including lead scoring and routing.
Strong understanding of Salesforce CRM workflows and data architecture related to marketing automation.
Demonstrated ability to independently manage cross-functional projects and stakeholder engagement on a global scale.
Analytical mindset with experience in performance measurement, data analysis, and translating insights into marketing operations improvements.
Excellent communication and collaboration skills with a passion for process innovation and operational excellence.
Ability to thrive in a fast-paced, dynamic, and global marketing environment.

Nice to Have

Experience with GDPR compliance workflows and data privacy automation in Marketo.
Knowledge of LeanData and other marketing automation tools.
Experience working in a hybrid work environment.

Qualifications

Experience managing complex global Marketo instances with Salesforce and LeanData integrations.

Benefits & Perks

Competitive US annualized base salary range of $94,000 to $140,000, with potential for bonus, benefits, or incentives.
Flexible hybrid work model with part-time remote work and in-office attendance as determined by the team.
Work-life balance support including flexible hours and parental leave plans.
Comprehensive benefits package and a culture dedicated to diversity, inclusion, and community engagement.

Working at Zendesk

Zendesk fosters a culture deeply dedicated to enabling conversations and providing supportive, inclusive, and flexible work environments. The company invests in diversity and inclusion, community engagement, and creating a workplace experience that is welcoming and top-notch. Zendesk emphasizes operational excellence, continuous learning, and meaningful relationships with customers and employees alike.

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