Senior Marketing Specialist, CRM
Bright Horizons
Job Description
About the Role
We are seeking a highly motivated Senior Marketing Specialist to join our Customer Relationship Marketing (CRM) team. This role is responsible for coordinating and supporting marketing programs that target our customers; the employees of Bright Horizons clients and Bright Horizons center families. This individual will focus on the oversight and implementation of marketing and communication strategies to promote the use of all Bright Horizons benefits. The ideal candidate thrives in a fast-paced environment, collaborates effectively with cross-functional teams, and has a passion for delivering impactful customer experiences. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Key Responsibilities
- Support the implementation of strategic initiatives across CRM channels to drive registrations and retention across Bright Horizons benefits
- Plan and execute targeted email marketing campaigns
- Collaborate with email designers, copywriters, and developers to ensure high-quality, on-brand campaign execution that prioritizes our consumer needs
- Monitor and analyze campaign performance metrics; generate and present performance readouts with actionable insights to stakeholders
- Ensure compliance with email marketing best practices, privacy regulations, and internal brand guidelines
- Support ongoing A/B test setups to improve KPIs and maximize ROI
- Develop positive ongoing relationships and collaborate closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams
Requirements
- A Bachelor's degree in marketing or related field or 2 years of additional experience in lieu of a degree
- 2-3 years of CRM or email marketing experience
- Experience using content management systems and general knowledge in programming logic
- Excellent written and verbal communication skills
- Ability to oversee projects and take initiative on ideas with minimal supervision
- Comfortable setting aggressive goals and exceeding them
- Functions effectively under pressure and maintains a sense of humor
- Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
- Able to adapt to changing priorities
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Nice to Have
- Strong project management skills; results-oriented and highly motivated
- Experience with Salesforce, Salesforce Marketing Cloud, HTML, print-on-demand systems, and providing creative direction
- Self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
Benefits & Perks
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Working at Bright Horizons
Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law.
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About Bright Horizons
Website
brighthorizons.com
Company Size
10000+ employees
Location
Newton, MA
Industry
Child Day Care Services
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