Senior Marketing Specialist

About the Role

Key Responsibilities

• Support the crafting of and work to implement the vision and strategy for Maryland Carey Law's marketing efforts.
• Facilitate operations within the marketing function to support project specifications.
• Identify needs and develop communication strategies with marketing specifications including defined outcomes and deadlines.
• Consult with and provide expertise and guidance to faculty and staff within academic programs and other departments within the Law School.
• Collaborate with the school's programs, centers, faculty, and departments (including admissions, career development, alumni and development, and student services), and other initiatives on the development of marketing materials such as brochures, flyers, email marketing campaigns, and social media presence.
• Create, develop, and control content for the law school's website, including developing web pages in the content management system and writing/editing content for the homepage and interior pages.
• Manage the Law School's brand and communicate branding needs to internal and external audiences.
• Support the strategic planning for Maryland Carey Law by working collaboratively with video/photo, social media, academic, internal stakeholders, and external relations leadership teams to develop comprehensive communications and marketing approaches.
• May work and manage relationships with outside vendors.
• Support the development of benchmark criteria to track and evaluate the effectiveness of marketing strategies.
• Develop systems to collect and maintain knowledge concerning the legal educational and professional markets and analyze market trends.
• Be cross-trained in marketing and communications platforms such as social media and email marketing programs to provide coverage and ongoing communications when team members are absent.
• Perform other duties as assigned.

Requirements

• Bachelor's degree; degree in marketing, advertising, communications, journalism, or related field preferred.
• Three (3) years of experience in marketing, public relations, communications, or media, public, or client relations.
• Knowledge of applicable requirements, regulations, and laws.
• Skill in effective use of applicable technology/systems.
• Ability to effectively communicate both verbal and written thoughts, ideas, and facts.
• Ability to work cooperatively with others and independently.
• Knowledge working with social media, email marketing platforms, website content management systems, customer relationship management platforms, and graphic design programs.
• In-depth knowledge of digital marketing best practices for higher education/student recruitment and success in securing leads that translate to applicants/enrollees.
• Demonstrated understanding of branding best practices.

Nice to Have

• Experience working with social media on behalf of an organization.
• Experience with email marketing platforms, website content management systems, CRM platforms, and graphic design programs.
• Experience working in higher education and/or the legal community.

Qualifications

• Bachelor's degree in a related field (preferred).
• Three years of relevant experience in marketing, public relations, or communications.

Benefits & Perks

• Comprehensive benefits package including wellness, work/life balance, and professional development.
• Retirement program (pension or optional retirement plan/ORP).
• Paid leave including over 4 weeks of vacation, 16 paid holidays, 3 personal leave days, and unlimited sick time.
• Health insurance coverage.
• Professional learning and development programs.
• Tuition remission for employees and dependents at University System of Maryland schools.
• Flexible work schedules and teleworking options.