Senior Marketing Technology Specialist

Zelis Healthcare

Full Time

Mid Level

16 days ago

Job Description

About the Role

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. The company fosters a hybrid and remote-friendly culture, with offices in multiple locations, and is committed to building an inclusive workplace.

Key Responsibilities

Support day-to-day platform operations for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools.
Assist in evaluating and integrating new martech vendors and platforms to expand outreach capabilities (e.g., SMS, phone, direct mail).
Collaborate with campaign owners, analytics, and CRM teams to align system workflows and data flows across platforms.
Help manage platform documentation, technical requirements gathering, and implementation roadmaps for new tools or capabilities.
Conduct QA and campaign-level diagnostics to ensure data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards).
Support campaign execution by advising on platform setup, segmentation logic, automations, and scheduling across outbound channels.
Assist with vendor onboarding, platform migrations, and integration testing in partnership with Marketing Operations leadership.
Maintain process documentation and propose improvements to streamline workflows and increase operational efficiency.

Requirements

2+ years in marketing operations, marketing technology, or campaign production roles.
Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio.
Understanding of outbound campaign workflows: email, SMS, phone, and direct mail channels.
Strong skills in process documentation, vendor management, and platform support.
Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters).
Highly organized, with a problem-solving mindset and interest in continuous optimization.
Excellent communication skills, both technical and non-technical.

Nice to Have

Experience with vendor selection, RFPs, or platform integration projects.
Familiarity with tools such as Jira, Asana, Smartsheet, or similar project trackers.
Knowledge of basic SQL, HTML, or AMPscript a plus.
Experience working in regulated industries such as healthcare, insurance, or B2B2C marketing environments.

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