Senior Media Associate

About the Role

Key Responsibilities

• Support the activation, performance, and reporting of digital media campaigns across onsite and offsite display, focused largely on direct and programmatic campaign trafficking, pacing, and optimization
• Provide performance insights and optimization recommendations around campaigns and supporting tactics
• Contribute to campaign setup, QA, pacing/optimization, and daily campaign management across a variety of vendors and platforms
• Quality assurance that encompasses all campaign elements including setup, pre-launch, and post-launch
• Communicate with client and internal stakeholders throughout the campaign lifecycle
• Track key SLA deliverables and dates in Campaign Tracker and follow up with responsible task owners
• Work with the analytics team to provide media insights to the client when needed
• Identify efficiencies and improvements to processes and workflows; work with other teams to update and help communicate/train teams on process changes or refinements
• Contribute to training materials and best practice documentation, in addition to client/media partner call documentation
• Support larger media team in identifying strategies and innovations

Requirements

• 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
• Wide range of platform experience/knowledge across ad serving (CM360 GAM, Criteo), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest)
• Strong verbal and written skills, as well as client relationship skills
• Problem resolution and successful completion of complex projects
• Project management skills
• Self-motivated, high-capacity individual who can function and succeed in a performance-driven environment
• Enthusiasm for the future of digital marketing and building that future with Dentsu

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave