Senior Media Specialist, Campaign Planning

Victoria's Secret

New York, NY

Full Time

Senior

97k-132k

6 days ago

Job Description

About the Role

The Senior Media Specialist, Campaign Planning at Victoria's Secret is responsible for managing full-funnel advertising programs and optimizing media touchpoints across digital channels. This role involves collaborating with cross-functional teams to ensure campaigns align with brand goals and deliver measurable results, with a focus on innovation and staying ahead of industry trends in paid media and advertising.

Key Responsibilities

Participate in seasonal brand briefing and extract focus areas for Paid Media to inform campaign playbooks
Craft campaign briefs, informing strategic and tactical media approach
Contribute to weekly discussions with creative partners, informing creative briefs, providing asset feedback, partnering with Upper Funnel and Lower Funnel Specialists, ensuring alignment across full-funnel media touchpoints
Develop data-driven, actionable insights to inform full-funnel content strategy in partnership with the Campaign Planning Manager
Deliver Campaign Wrap Reports in collaboration with Media Channel Leads
Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content

Requirements

Bachelor's degree in Marketing or related field
3-5 years of experience in digital marketing within an agency or retail organization
Experience in paid media and managing creative assets preferred
Deep knowledge across Social and Digital Media channels
Experience in omni-channel campaign development/planning process
Outstanding analytical skills and attention to detail
Excellent communication skills (verbal and written)

Nice to Have

Experience working with creative teams
Experience working across owned & earned channels, beyond paid media
Experience working with project management tools such as Salesforce and Adobe

Qualifications

Bachelor's degree in Marketing or related field

Benefits & Perks

Click here for benefit details related to this position.

Working at Victoria's Secret

At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy. The company celebrates individuality, values diverse perspectives, and empowers employees to perform, grow, and engage through opportunities to develop skills and gain real-world experience.

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