Senior Paid Search Buyer

About the Role

Key Responsibilities

• Develop strategic plans by combining data analysis and client feedback to optimize campaigns.
• Make tactical recommendations for targeting, messaging, and campaign optimization to meet KPIs.
• Confidently tweak and optimize campaign types, keywords, copy, audiences, and buying tactics.
• Test various campaign elements to determine the best performing mixture and adapt strategies based on statistical outcomes.
• Build, launch, and manage campaigns in Google Ads across multiple accounts, ensuring adherence to timelines and budgets.
• Forecast future budgets and performance by analyzing historical data and industry trends.
• Communicate campaign results and insights to clients and team members through reports and meetings.
• Troubleshoot account errors or warnings in Google Ads and Google Merchant Center.
• Mentor and coach junior team members and assist non-Sr buyers with tips and guidance.
• Manage up to 10 client accounts independently within the first three to six months.

Requirements

• Significant experience creating and optimizing multiple Google Ads accounts at scale.
• Confident interpersonal communication and relationship-building skills.
• Expert knowledge of Shopify, Google Merchant Center, Google Analytics, and Copywriting.
• Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center.
• Experience integrating Product Rating data from various aggregators into Google Merchant Center.
• Proficiency in Excel and data analysis to make actionable decisions.
• Familiarity with Google Ads Desktop Editor.
• Ability to think holistically about a brand’s digital approach from acquisition to retention.
• Strong curiosity, problem-solving skills, and willingness to take calculated risks.
• Humility and ambition, with a desire to learn and grow.
• Skilled in project management tools like ASANA (preferred).
• Exceptional written and verbal communication skills.
• Ability to organize, prioritize, and manage multiple tasks with attention to detail.
• Ability to adapt to new processes, strategies, and goals.

Nice to Have

• Experience with ASANA or relevant project management software.

Qualifications

• Proven experience creating and optimizing multiple Google Ads accounts at scale.

Benefits & Perks

• Salary range of $85,000 base annually.
• Bonus structure of 10% of base salary.
• Full health, dental, and vision benefits.
• 401K plan with a 3% company match (post 90 days).
• Flexible Time Off policy.
• Wellness reimbursement program.