Senior / Principal Product Marketing Manager, Procure-to-Pay

About the Role

Key Responsibilities

• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip's portfolio of products.
• Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners.
• Partner with internal teams to create compelling content such as one-pagers, sales pitches, webinars, blogs, webpages, whitepapers, and customer stories to generate pipeline and accelerate sales.
• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats.
• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate the solution.
• Monitor and analyze KPIs to measure the effectiveness of product marketing initiatives and identify areas for improvement.
• Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape.

Requirements

• 4 - 8+ years of product marketing experience in a fast-paced B2B SaaS company.
• Mastery of foundational product marketing skills including messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, and market research.
• Proven track record of building and maintaining strong relationships with product management and cross-functional teams.
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual).
• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals.
• Strong project management skills to plan and execute multiple projects simultaneously.
• Ability to work both independently and collaboratively.
• Bachelor's degree or higher in a related field of study.

Nice to Have

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space.
• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle.
• Master's degree or MBA.

Qualifications

• Bachelor's degree or higher in a related field of study.

Benefits & Perks

• Start-up equity
• Full health, vision & dental coverage
• Catered lunches & dinners for SF employees
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget
• 401k plan