Senior Product Manager, HCP Non-Personal Promotion (NPP) Marketing (Hybrid)

Otsuka America

Princeton, NJ

Full Time

Senior

147k-210k

8 days ago

Job Description

About the Role

The Senior Product Manager, HCP Non-Personal Promotion (NPP) Marketing is responsible for developing and executing non-personal promotional (NPP) strategies for Rexulti in Agitation Associated with Dementia (AAD) or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD). This role focuses on digital engagement, media strategy, and omnichannel execution to enhance HCP awareness, education, and adoption. The individual will collaborate cross-functionally with sales, medical affairs, market access, digital, and commercial operations to ensure HCP marketing efforts are data-driven, integrated, and optimized for maximum impact. The position is based in Princeton, New Jersey, with a hybrid work policy.

Key Responsibilities

Develop and execute omnichannel NPP campaigns, including email, social, programmatic media, and CRM initiatives.
Align messaging and content strategy to enhance engagement with key HCP audiences.
Support incorporation of market access pull through strategies, including reimbursement support, patient access programs, and formulary positioning, into brand promotional efforts.
Work with digital and omnichannel teams to ensure NPP efforts are integrated into broader brand marketing.
Develop personalized content and orchestrate digital customer engagement plans.
Track key performance indicators (KPIs) to evaluate campaign effectiveness and refine future strategies.
Partner with field marketing, analytics, and sales teams to optimize HCP engagement.
Manage external agencies and media vendors to ensure effective execution and alignment with brand strategy.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
4+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or digital promotion.
Experience in developing and executing NPP and omnichannel marketing strategies, including email, programmatic advertising, and digital engagement.
Strong analytical skills, with experience leveraging data and insights to refine marketing execution.
Excellent collaboration and communication skills, with experience working in cross-functional teams.
Vendor and agency management experience, ensuring timely and high-quality execution of marketing programs.
Ability to work in a matrixed environment, managing multiple priorities and aligning stakeholders.
Ability to track and manage budgets.

Nice to Have

MBA.
Experience in CNS, psychiatry, or related therapeutic areas.

Qualifications

Bachelor's degree in Business, Marketing, or related field.
4+ years of pharmaceutical marketing experience.

Benefits & Perks

Comprehensive medical, dental, vision and prescription drug coverage.
Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance.
Tuition reimbursement.
401(k) match.
PTO allotment each calendar year, paid holidays, and paid leave programs.

Working at Otsuka America

Otsuka maintains a hybrid work policy and emphasizes security and protection of personal information. The company values diversity, inclusion, and professional development, encouraging collaboration, accountability, and patient-centricity. They promote a respectful work environment and are committed to equal opportunity employment.

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