Senior Product Manager, SEO (Remote - United States)

Yelp

San Francisco, CA

Full Time

Senior

124k-269k

about 1 month ago

Job Description

About the Role

The Product Manager, SEO is a critical role within Yelp's high-performing product team, responsible for driving Yelp's SEO efforts to achieve exponential growth and establish the company as the top SEO team in the market. The role involves collaborating with product and engineering teams to build and optimize features leveraging Yelp's extensive high-quality content. This opportunity is fully remote within the US, offering ownership of the SEO roadmap, strategy implementation, and enhancement of SEO levers such as structured data, internal linking, and meta optimization. Yelp combines a dynamic startup environment with the stability of a successful public company, emphasizing fast decision-making and collaboration.

Key Responsibilities

Own Yelp's SEO efforts - including creating new SEO levers, optimizing existing levers, testing strategy/execution, and contributing to cross-company initiative as part of the SEO center of excellence.
Develop and execute the vision and roadmap for SEO features.
Understand both end users (search engines and Yelp visitors) and build products and features that will further enhance growth without negatively impacting the consumer experience.
Partner closely with the tech organization, and other consumer PM teams, to ensure alignment, partnership and outcome delivery.
Build a SEO toolkit, that enables the turning of dials, to support targeted growth.
Use data to inform decision making on prioritization of roadmap and optimization of SEO experiments.
Mentor, and support the hiring efforts to grow a world-class SEO product team.

Requirements

Multiple years of SEO product management experience.
Experience at a top-tier consumer or marketplace business that is rooted in A/B testing and witnessed massive user growth is highly preferred.
Demonstrated ability to understand a business and how to set product strategy.
Strong understanding and track record of implementing SEO product growth mechanics, ideally in a consumer marketplace/social business.
Proven experience in managing full product development lifecycle, from research and concept to release and future evolution in a high growth, scale-up environment.
Strong product sense and an ability to think about the business broadly.
Experience fostering an inclusive, collaborative, and accountable team culture.
A Bachelor's Degree or an equivalent work experience is required.

Nice to Have

Experience at a top-tier consumer or marketplace business that is rooted in A/B testing and witnessed massive user growth is highly preferred.

Qualifications

A Bachelor's Degree or an equivalent work experience.

Benefits & Perks

Compensation range is $124,000-269,000 annually.
Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
This opportunity has the option to be fully remote in all locations across the US.
More information about Yelp's five star benefits is available.

Working at Yelp

The culture at Yelp is a unique blend of a dynamic startup environment with the stability and resources of a successful public company. Yelp values diversity as an expression of all the characteristics that make us human, including race, age, sexual orientation, gender identity, religion, disability, and education. The company believes that diverse backgrounds and perspectives strengthen teams and products, and its core values include Playing Well With Others and Authenticity. Yelp is proud to be an equal opportunity employer and considers qualified applicants without regard to various protected characteristics.

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