Senior Product Marketing Manager

About the Role

Key Responsibilities

• Successfully take to market key products aligned to the key developer products like Kubernetes and Application Platform.
• Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas.
• Develop product messaging, positioning, and detailed launch execution plans for successful GTM.
• Work closely with Growth and Product teams to define programs (cross-sell / up-sell) which will drive meaningful product adoption.
• Collaborate with revenue organization to help sales and solution architects understand the value proposition and how to sell these products.
• Create enablement assets to serve sales, demand generation, and partner channels.
• Apply understanding of cloud infrastructure pricing and packaging to optimize product pricing tiers.
• Implement creative tactics for enhanced product launch traction.
• Determine the types of business customers and use cases best served by DigitalOcean products.
• Continuously test and refine messaging via web updates, landing pages, and targeted email campaigns.
• Craft a cloud platform narrative that includes developers and business customers, highlighting how DigitalOcean helps them.
• Create compelling content for product pages, blogs, emails, social media, and press releases.
• Serve as the go-to person for all things related to the product and platform narrative, including events, keynotes, and customer/partner engagements.

Requirements

• Bachelor's degree in a technical field such as computer science, engineering, or mathematics; MBA is a plus.
• 7+ years of experience in technical product marketing or product management.
• Experience in Kubernetes and developer platform products is preferred.
• Understanding of the cloud landscape and ability to position products for business use cases.
• Research-oriented and analytical mindset that uses data to inform decisions and tactics.
• Exceptional communication skills with a track record of navigating complex cross-functional environments.
• Ability to interact with executives, influence outcomes, and share insights effectively.
• Excellent storytelling and writing skills.

Nice to Have

• Experience in Kubernetes and developer platform products.
• Understanding of cloud infrastructure pricing and packaging methodology.
• MBA degree.

Qualifications

• Bachelor's degree in a technical field such as computer science, engineering, or mathematics.
• 7+ years of experience in technical product marketing or related roles.

Benefits & Perks

• Competitive salary range of $110,000 - $158,000, with potential bonuses based on performance.
• Equity compensation including grants upon hire and participation in Employee Stock Purchase Program.
• Reimbursement for relevant conferences, training, and education.
• Access to LinkedIn Learning's courses.
• Supportive benefits for well-being, including Employee Assistance Program, local meetups, and flexible time off.
• A high-performance, innovative work environment that values career development and growth.