Senior Product Marketing Manager

About the Role

Key Responsibilities

• Drive Customer-Centric Messaging by analyzing sales calls and customer conversations to understand buyer perspectives
• Transform technical features into clear value propositions for risk, fraud, and credit leaders
• Create compelling one-pagers, solution briefs, and product pages on our website that drive pipeline
• Develop positioning that differentiates us from startup competitors and legacy players
• Create sales tools based on what actually wins deals
• Build playbooks that accelerate deal velocity and improve win rates
• Drive go-to-market strategy for new AI agents and decisioning capabilities
• Coordinate cross-functional teams to ensure successful market adoption
• Measure and optimize launch impact on pipeline and revenue
• Identify expansion opportunities based on customer success patterns
• Support analyst relations with Gartner and Forrester
• Contribute to thought leadership on AI in financial decisioning
• Gather competitive intelligence and maintain battlecards
• Partner with content marketing on strategic initiatives

Requirements

• 5+ years in B2B product marketing, GTM strategy, or management consulting
• Track record of driving measurable revenue impact through marketing initiatives
• Experience with complex enterprise sales cycles in financial services, fintech, or B2B SaaS
• Proven ability to translate technical products into business value
• Exceptional writing skills with ability to simplify complex concepts
• Strong analytical mindset with focus on data-driven decision making
• Natural curiosity and customer empathy
• Excellent project management and stakeholder collaboration

Nice to Have

• Experience with risk decisioning, fraud prevention, or credit underwriting
• Background at both startups and scale-ups
• Technical understanding of AI/ML concepts
• Network within financial services or fintech