Senior Product Marketing Manager

Citrix

Miami, FL

Full Time

Senior

9 days ago

Job Description

About the Role

Welcome to Marketing at Citrix! We are a team in motion that combines a storied enterprise brand with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers, understand our audiences, and position our value effectively. We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Key Responsibilities

Support one of our leading products, Netscaler
Develop compelling product positioning and messaging that resonates with target buyer personas
Analyze data and insights to inform product positioning and messaging
Help identify target audiences and develop buyer personas
Create and manage marketing content
Collaborate with product management, sales, and marketing teams to ensure alignment
Assist in the creation of sales training materials and tools to equip GTM teams with the knowledge and resources they need to effectively sell our products
Participate in sales enablement sessions and provide product marketing support
Communicate and collaborate effectively across teams to ensure alignment on product messaging and marketing initiatives

Requirements

Minimum 5 years of experience in product marketing or related roles with a Bachelor's Degree or a Master's degree with 3 years of experience
Ability to work independently on multiple projects
Strong written and verbal communication skills with the ability to create clear, concise, and engaging content
Strong cross-functional collaboration skills
Basic understanding of marketing principles and best practices
Demonstrated experience in developing marketing strategies and product launches

Nice to Have

Bachelor's degree in Marketing, Business Administration, or related field
Familiarity with software product development processes
Relevant, industry-recognized product marketing certifications
A passion for technology and understanding of the enterprise software landscape
Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)

Working at Citrix

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users globally. The company values passion for technology, courage to take risks, and empowers employees to learn, dream, and build the future of work. It is committed to Equal Employment Opportunity and compliance with all laws, ensuring a diverse and inclusive workplace.

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