Senior Product Marketing Manager - AI & Emerging Technologies

FICO

Full Time

Senior

110k-173k

11 days ago

Job Description

About the Role

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential! As a Senior Product Marketing Manager for AI, you'll lead the go-to-market strategy, messaging, and content for FICO's AI offerings including our platform capabilities and cutting-edge innovations. This is a highly visible role where you'll translate technical depth into clear, compelling narratives that resonate with executives, practitioners, and partners alike. You'll work closely with Product Management, Sales, Enablement, and the broader marketing team to build differentiated positioning, craft customer-ready content, and ensure our sales teams are fully equipped to win.

Key Responsibilities

Product Positioning and Messaging.
Develop sharp, differentiated messaging for FICO AI solutions tailored to C-level, business, and technical buyers.
Partner with sales and field marketing to uncover gaps, customer pain points, and opportunities for growth.
Align closely with product, research, and competitive intelligence teams to define and communicate what makes FICO AI unique.
Content Creation.
Build high-quality content across formats: whitepapers, case studies, datasheets, demos, technical decks, and webinars.
Translate advanced AI concepts into narratives that resonate with both technical and non-technical audiences.
Collaborate with creative teams to produce visually engaging collateral that elevates our brand.
Sales Enablement.
Equip the sales organization with tools, guides, and training that drive confidence and effectiveness.
Lead enablement sessions on product capabilities, competitive positioning, and objection handling.
Develop repeatable frameworks that scale knowledge across global teams.
Product Launches.
Own the GTM execution for new AI capabilities, ensuring alignment across stakeholders.
Deliver launch strategies, messaging, and campaign content that drive adoption and revenue impact.
Analyze launch performance and use feedback to continually improve.

Requirements

Knowledge of AI/ML concepts (supervised/unsupervised learning, NLP, GenAI).
Background in product marketing, product management, sales engineering, UX, technical writing, or a related role.
BA/BS degree (Master's a plus) or equivalent experience.
Proven track record of delivering results in fast-paced environments.
Direct experience marketing AI solutions in a B2B SaaS context.
Technical degree or prior technical role.
Examples of customer-facing content that drove impact in complex systems.
A compelling story of influencing change through emerging technology.

Nice to Have

Add a #next to your favorite AI tool on your resume.

Qualifications

BA/BS degree (Master's a plus) or equivalent experience.

Benefits & Perks

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $110,000 to $173,000 with this range reflecting differences in candidate knowledge, skills and experience.

Working at FICO

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we're proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We encourage candidates who may not meet all qualifications but have strengths in certain skill and/or experience areas to apply. We foster a collaborative, innovative, and diverse environment that supports professional growth and development.

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