Senior Product Marketing Manager & Marketing Team Lead

Codat Ltd

New York, NY

Full Time

Senior

215k-260k

13 days ago

Job Description

About the Role

The Senior Product Marketing Manager & Marketing Team Lead at Codat is responsible for owning product marketing for Spend Insights and leading a 4-person marketing team across customer lifecycle campaigns, content marketing, events, and outbound business development. This role involves strategic positioning, market analysis, product launches, and team leadership within a company that helps banks create data-driven relationships with business customers through a platform that facilitates access and interpretation of financial data. Codat is backed by leading investors and aims to be the go-to platform for commercial banking teams serving SMBs.

Key Responsibilities

Own the messaging hierarchy and value proposition for Spend Insights and future banking insight solutions.
Distill complex technical capabilities into clear, differentiated narratives for multiple bank personas.
Collaborate with Marketing and GTM teams to develop a distinct and credible brand for Codat in commercial banking.
Conduct ongoing market analysis across commercial banking data, fintech infrastructure, and regulatory trends.
Analyze competitors' strengths and weaknesses to position Codat's product effectively and identify areas for differentiation.
Work closely with Sales to capture field insights, address competitor objections, and enhance sales materials.
Build direct customer relationships to support market intelligence and sales efforts.
Support product advisory processes by creating relationships with key prospects and clients for product feedback.
Influence product roadmap prioritization based on customer and market insights.
Lead product launch planning, including enablement, communications, and sales collateral.
Drive post-sale adoption marketing programs to influence usage and expansion.
Deliver onboarding and ongoing training for Sales, Account Management, and Customer Success teams.
Develop and maintain high-impact collateral such as pitch decks, case studies, and objection-handling guides.
Support RFPs, pilots, and strategic deals with tailored narratives and proof points.
Lead a high-performing marketing team across functions including demand generation, campaigns, events, and content.
Collaborate with Sales, Customer Success, and leadership to align marketing activities with business priorities.
Participate in strategic planning and represent marketing in growth and brand development discussions.

Requirements

Experienced Product Marketing manager in B2B SaaS or fintech.
Experience with People Leadership or Program Management.
Demonstrated success owning messaging, product launches, enablement, and adoption.
Strong familiarity with commercial banking (e.g., Treasury, Cards, FX, RMs) or experience marketing to financial institutions.
Understanding of enterprise sales cycles is desirable.
Exceptional communicator comfortable translating technical features into executive-ready narratives.
A hands-on team leader who enjoys owning outcomes from strategy through execution.

Nice to Have

Experience with enterprise sales cycles.

Qualifications

Relevant experience in product marketing within B2B SaaS or fintech sectors.

Benefits & Perks

Offers equity in addition to a salary range of $215K - $260K.

Working at Codat Ltd

Codat values strategic leadership, collaboration across functions, and a hands-on approach to driving growth and product adoption. The company emphasizes building a strong, high-performing team and fostering a culture of clarity, speed, and alignment to commercial priorities.

Apply Now