Senior Product Marketing Manager; Broadband Innovation Strategy

T-Mobile US

Bellevue, WA

Full Time

Senior

120k-216k

about 1 month ago

Job Description

About the Role

At T-Mobile, we're not just redefining home internet. We're on a mission to revolutionize the connected home experience. As the Senior Product Marketing Manager of Broadband Innovation Strategy, you'll play a pivotal role in shaping the future of how people live, work, and play at home. This is your opportunity to go beyond connectivity-solving real-world consumer pain points across the smart, connected home ecosystem with products and services that are intuitive, seamless, and deeply human-centric. From tackling Wi-Fi dead zones and setup frustrations, to elevating how smart devices integrate, function, and support everyday life, you'll lead the charge in identifying and delivering innovative, customer-first solutions. Whether it's next-gen network technology or smart home enhancements, your work will power a portfolio that doesn't just connect homes- but transforms and optimizes how customers live, work, stream, game, and interact across every corner of their connected lives.

Key Responsibilities

Shape the future of T-Mobile Home Internet's product roadmap by identifying and developing new portfolio opportunities that unlock customer value.
Partner with teams across Consumer Insights, Analytics, Market Research, and Competitive Intelligence to discover what our customers truly want—and what they didn't know they needed.
Build business cases and financial models for new initiatives, measuring impact through key metrics like conversion, subscriber growth, and revenue uplift.
Develop strategic briefs, target segment definitions, and market sizing forecasts to drive product development and prioritization.
Turn data and insights into game-changing product concepts, strategic briefs, and revenue-driving business cases.
Define customer segments, forecast market potential, and drive compelling value propositions with features and benefits that solve real pain points.
Own and influence end-to-end go-to-market strategy, including pricing, promotional planning, messaging, and channel activation.

Requirements

5+ years of experience in consulting, corporate strategy, or product marketing within a high-growth or Fortune 500 environment.
Demonstrated ability to drive long-term growth strategy; build new businesses or ventures.
Data-driven decision-maker with experience defining KPIs, measuring performance, and adjusting tactics to maximize impact.
Strong analytical mindset—able to distill complex research and market intelligence into clear, actionable insights.
A customer-obsessed storyteller who can transform insights into compelling messaging that resonates with diverse audiences.
Entrepreneurial spirit and passion for uncovering untapped opportunities in dynamic, fast-paced environments.
At least 18 years of age.
Legally authorized to work in the United States.

Nice to Have

Experience with product development and go-to-market strategies.
Knowledge of smart home ecosystems and network technologies.
Experience working in a consumer-focused technology environment.

Qualifications

Educational background is not explicitly specified, but experience in strategy or marketing roles is required.

Benefits & Perks

Competitive base salary and total rewards package including corporate bonus target of 20%.
Wealth-building opportunities through annual stock grants, employee stock purchase plan, and 401(k).
Comprehensive health benefits including medical, dental, and vision insurance.
Flexible benefit accounts, paid time off, paid holidays, tuition assistance.
Paid parental and family leave, family building benefits, back-up care, childcare subsidy.
Additional perks such as mobile service & home internet discounts, pet insurance, transit programs.

Working at T-Mobile US

At T-Mobile, we believe in continuous growth and fostering a culture of innovation and inclusivity. We value shared drive, aiming high, and investing in our employees' careers. Our culture emphasizes the spirit of One Team, Together, and we are committed to equal opportunity employment, supporting diversity, and providing reasonable accommodations for individuals with disabilities.

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