Senior Product Marketing Manager; Broadband Innovation Strategy

About the Role

Key Responsibilities

• Shape the future of T-Mobile Home Internet's product roadmap by identifying and developing new portfolio opportunities that unlock customer value.
• Partner with teams across Consumer Insights, Analytics, Market Research, and Competitive Intelligence to discover customer needs and unmet opportunities.
• Build business cases and financial models for new initiatives, measuring impact through metrics like conversion, subscriber growth, and revenue uplift.
• Develop strategic briefs, target segment definitions, and market sizing forecasts to guide product development and prioritization.
• Turn data and insights into innovative product concepts, strategic briefs, and revenue-driving business cases.
• Define customer segments, forecast market potential, and craft compelling value propositions with features and benefits that address real pain points.
• Own and influence end-to-end go-to-market strategy, including pricing, promotional planning, messaging, and channel activation.

Requirements

• 5+ years of experience in consulting, corporate strategy, or product marketing within a high-growth or Fortune 500 environment.
• Demonstrated ability to drive long-term growth strategy and build new businesses or ventures.
• Data-driven decision-making experience, including defining KPIs, measuring performance, and adjusting tactics.
• Strong analytical skills to distill complex research and market intelligence into clear insights.
• Customer-obsessed storyteller capable of transforming insights into compelling messaging.
• Entrepreneurial spirit and passion for uncovering opportunities in dynamic, fast-paced environments.
• At least 18 years of age and legally authorized to work in the United States.

Nice to Have

• Experience with product development in connected home or internet services.
• Knowledge of smart home ecosystems and next-generation network technologies.
• Experience working cross-functionally with insights, analytics, and marketing teams.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing or strategy is required.

Benefits & Perks

• Medical, dental, and vision insurance.
• Flexible spending account, 401(k), employee stock grants, and employee stock purchase plan.
• Paid time off and up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, and college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Mobile service & home internet discounts, pet insurance, and access to transit programs.