Senior Product Marketing Manager

Workato

Stanford, CA

Full Time

Senior

7 days ago

Job Description

About the Role

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. The company fosters a flexible, trust-oriented culture that empowers employees to take full ownership of their roles, balancing productivity with self-care. Workato is driven by innovation and values team players who want to actively build the company.

Key Responsibilities

Lead industry strategy and bring it to life with strategic global consulting partners.
Accelerate partner-driven revenue and deepen co-sell collaboration through compelling joint messaging, use cases, and industry content.
Define the industry approach for Workato, including top of the funnel content, industry trends, and industry process use cases for sales plays.
Build and execute a content strategy with GSIs and strategic consultancies focused on industry plays, solution use cases, and joint GTM messaging.
Create campaign kits, enablement assets, and co-branded materials to support partner marketing motions.
Lead the development of content and agendas for partner events like Partner Kick Off (PKO) and Partner Day.
Develop and maintain program communications and partner portal resources to keep partners informed and equipped.
Work cross-functionally with partner sales, field marketing, and product marketing to ensure content drives engagement, demand, and revenue impact.

Requirements

5 years of experience in industry marketing, content creation, partner marketing, or a related field within the tech industry.
Proven track record of developing effective partner communications and enablement content.
Strong writing, editing, and project management skills.
Experience with partner portals, content management systems, and collaborative tools.
Excellent communication and interpersonal skills to collaborate cross-functionally.
Detail-oriented with the ability to manage multiple projects and deadlines.
Creative thinker who can translate complex ideas into clear, engaging content.
Adaptable and proactive problem-solver with a team-oriented mindset.

Working at Workato

Workato fosters a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. The company values innovation, teamwork, and balancing productivity with self-care, creating a vibrant and dynamic work environment.

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