Senior Product Marketing Manager (Coffee)

About the Role

Key Responsibilities

• Collaborate with the US and HQ coffee teams to develop the US coffee innovation roadmap by identifying growth opportunities, proposing consumer-centric concepts to address spaces, and validating concepts through research.
• Build the 3-year innovation pipeline, including new concept creation and coffee portfolio animation through consumer and shopper communications.
• Conduct thorough market research and analyze consumer insights to understand consumer behavior, market trends, and the competitive landscape to identify growth opportunities and inform portfolio decisions.
• Develop and execute the go-to-market strategies for new coffee launches, ensuring alignment across marketing, sales, and supply chain functions.
• Manage the development and execution of a strong, cross-functional product plan which contributes to the long-term market business strategy.
• Ensure alignment across all channels (Retail, Customer Contact Center, and Ecommerce) for product launches, pricing, and positioning.
• Represent the coffee team in monthly and annual business planning meetings.
• Monitor and analyze performance metrics, such as sales data and consumer feedback, to assess branding efforts and make data-driven improvements.
• Oversee the management of the US coffee product portfolio, including product lifecycle management from ideation to discontinuation.
• Liaise with global headquarters to share insights and ensure local strategies align with global brand initiatives.
• Build and maintain strong relationships with external partners, including agencies and vendors, to enhance marketing efforts.
• Develop and maintain a consumer segmentation strategy for the portfolio that incorporates consumer needs and tensions.
• Manage an annual budget for coffee launches, local research, and monitor/enforce schedules and costs.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 7+ years of professional work experience in Marketing or Product Marketing, preferably within the CPG industry.
• 2-3+ years of People Leadership experience, including hiring, training, coaching, and developing a high-performing team.
• Demonstrated fluency in MS Office (Word/Excel/Outlook/PowerPoint).
• Understanding of key drivers of brand/product P&L and how to execute them.
• Solid experience in new product/brand launches or renovations.
• Strong understanding of market research and insight to leverage into brand development and activation strategies.
• Excellent communication (oral and written), organizational, and stakeholder management skills.
• Strong category knowledge or experience in several categories allowing flexibility and fast adaptation.
• Excellent presentation skills with the ability to articulate key data and execute data-driven recommendations.
• Willing and able to work under pressure to meet tight deadlines with minimal supervision.
• Strong active listening and project management skills.
• Willing and able to travel up to 10% based on team and business needs.

Nice to Have

• Experience within the CPG industry.
• Experience in managing product portfolios and innovation pipelines.
• Experience working with global teams and external partners.

Qualifications

• Bachelor's degree (required), Master's degree (preferred).
• 7+ years of experience in marketing or product marketing.
• 2-3+ years of leadership experience.

Benefits & Perks

• Performance-based incentives and a competitive total rewards package.
• Includes a 401k with a company match, healthcare coverage, and other benefits.
• Approximate pay range is $180,000 to $200,000, depending on skills and location.