Senior Product Marketing Manager

Intergraph

Madison, AL

Full Time

Senior

30 days ago

Job Description

About the Role

The Senior Product Marketing Manager will be responsible for the conception and execution of messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote and involves working closely with senior leadership and cross-functional teams to develop thought leadership content, personas, account-based marketing programs, and strategic partnerships. The position is within Hexagon, a global leader in digital reality solutions, focusing on boosting efficiency, productivity, quality, and safety across various industries through innovative sensor, software, and autonomous technologies.

Key Responsibilities

Conceive and execute messaging and marketing campaigns to generate awareness and lead generation for public safety worldwide.
Work closely with the SVP Public Safety and marketing leadership to identify programs needed for thought leadership content, personas, and account-based marketing.
Collaborate with regional marketing leads to develop targeted lists of sales prospects globally.
Define priorities, scope, plan schedules, drive work efforts, and monitor campaigns from inception through delivery and measurement.
Nurture marketing strategies, including SEO, marketing analytics, and lead reporting.
Work in a collaborative environment with cross-functional and global teams, including Global Marketing, Regional Marketing, Business Development, Product Development, and Sales.

Requirements

BA/BS in business, marketing, communications or related field; MBA a plus.
6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management.
Experience in public safety industry, SaaS, software, or B2B technology marketing is a plus.
Successful record in developing and executing comprehensive marketing plans and detailed project management.
Highly effective written and verbal communication skills, as well as presentation skills.
Ability to work in a constantly changing environment.
Strong understanding of key marketing concepts.
Ability to develop and implement lead generation strategies.
Experience with Salesforce.com, Demandbase, SEO, account-based marketing, and marketing automation tools is a plus.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Adobe Creative Suite is a plus.
Additional knowledge of CMS and Pardot is a plus.
Must be a US Citizen or Green Card Holder.

Nice to Have

Knowledge and skills in managing and directing multi-national marketing programs.
Experience with marketing automation tools and digital marketing platforms.

Qualifications

BA/BS degree in business, marketing, communications or related field.
MBA is a plus.
6 to 10 years of relevant marketing experience.

Benefits & Perks

Work fully remote.
Supportive and inclusive work environment.
Resources provided to support ambitions and career growth.

Working at Intergraph

Hexagon is committed to creating an environment that is truly supportive, diverse, and inclusive. The company values respect, fairness, and equal opportunities for all employees. Hexagon emphasizes employee engagement, empowerment, and fostering a workplace where everyone can bring their ideas to life. Recognized as one of the most engaged and enabled workplaces by Korn Ferry, Hexagon promotes a culture of innovation, collaboration, and inclusivity.

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