Senior Product Marketing Manager Growth, AI, and Platform Products

Visa

San Francisco, CA

Full Time

Senior

154k-200k

28 days ago

Job Description

About the Role

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. We are seeking a Senior Product Marketing Manager who is a strong storyteller and puts the customer first. This role will be the crucial link between product strategy and market success, translating the power of Visa's new products into effective value propositions, compelling narratives, and tools for sales teams that engage Visa's global clients and customers.

Key Responsibilities

Use research, customer interviews, and competitive analysis to identify client needs and strategic market opportunities.
Partner closely with the product organization to understand the products, roadmaps, and help drive market success by monitoring performance and adoption.
Craft compelling narratives that communicate the unique value and differentiation of our products to diverse audiences, from C-suite executives to technical teams.
Translate product messaging into high-impact assets, including presentations, videos, and collateral, to fuel sales and marketing initiatives.
Collaborate with marketing, sales, and communications teams to orchestrate and execute unified launch plans that drive product adoption.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
Proven expertise in creating strong product positioning, messaging, and content that drives customer engagement and adoption.
Experience with market research and customer insights to inform go-to-market strategy and product development.
A strategic and proactive mindset, with excellent communication skills and the ability to lead cross-functional initiatives and navigate ambiguity.
Experience with strategic planning, budgeting, data analysis, and marketing agency management.
Willingness to challenge the status quo, discover overlooked opportunities, and work to find the right way forward for clients and the business.

Nice to Have

Experience with payments or fintechs, new technologies, and working in global, matrixed organizations.
MBA Degree.
8+ years of progressively responsible business experience with an emphasis on B2B Product Marketing or Product Management.
Demonstrated experience using market research and customer insights to inform go-to-market strategy and product development.

Qualifications

Bachelor Degree with 8+ years of relevant experience, or advanced degrees with fewer years as specified.
Experience with payments or fintechs, global organizations, and new technologies.

Benefits & Perks

Salary range of $153,700 to $200,000 USD per year, potentially including sales incentives.
Bonus and equity eligibility.
Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Working at Visa

Visa fosters a purpose-driven environment focused on innovation, security, and connecting the world through payments. The company values diversity, inclusion, and a proactive approach to challenges, encouraging employees to challenge the status quo and discover overlooked opportunities.

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